Quick answer · Yap & Done study
How much does TikTok pay with 10k, 100k or 1M followers?
The rate is about the same at any size, $0.46 to $0.72 per 1,000 views; bigger accounts earn more because they get more views. Creators who showed a month's Creator Rewards payout typically got $47 with 10k–50k followers, $69 with 50k–200k followers, $1,258 with 200k–1M followers, $1,558 with 1M+ followers.
$47typical month shown by creators with 10k–50k followers
The numbers
What we found
- You need 10,000 followers and videos over a minute to earn from the Creator Rewards Program.
- Monthly totals come from a few creators per size, so treat them as rough.
TikTok pay by follower count
| Followers | Pay per 1,000 views | Typical month shown |
|---|---|---|
| Under 10k | $0.72 | – |
| 10k–50k | $0.46 | $47 |
| 50k–200k | $0.53 | $69 |
| 200k–1M | $0.48 | $1,258 |
| 1M+ | $0.72 | $1,558 |
Creator Rewards Program.
How we know: We read the earnings screens of 428 TikTok creators who showed what the Creator Rewards Program paid them, and looked up each creator's follower count.
Read the full study: How much does TikTok pay per 1,000 views? We read 428 creators' earnings
FAQ
Related questions
Do bigger creators get a better rate?
Not in our data: pay per 1,000 views was about the same from 10k to over a million followers.
Cite it
Yap & Done (2026). How much does TikTok pay with 10k, 100k or 1M followers? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.how-much-does-tiktok-pay-by-followers/