Quick answer · Yap & Done study
How much does TikTok pay for 1 million views?
About $550 for a typical creator in the Creator Rewards Program, with half getting between $120 and $1,150. Videos under a minute earn nothing from the program, and 20 creators showed $0 for a video with 100,000+ views.
$550typical pay for a million views, Creator Rewards Program
The numbers
What we found
- That's $0.55 per 1,000 views, the typical rate across 257 creators.
- One in ten creators got under $0.02 per 1,000, or $20 for a million.
TikTok pay per 1,000 views
Share of creators, Creator Rewards Program.
How we know: We read the earnings screens and payouts in 302 TikToks where 257 creators showed or said what the Creator Rewards Program paid them, with one rate per creator.
Read the full study: How much does TikTok pay per 1,000 views? We read 257 creators' earnings
FAQ
Related questions
Why did my viral TikTok pay nothing?
Usually because it was under a minute long, or the views weren't qualified (under 5 seconds watched, not from For You, or repeats).
Cite it
Yap & Done (2026). How much does TikTok pay for 1 million views? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.how-much-does-tiktok-pay-for-1-million-views/