Quick answer · Yap & Done study
How much does TikTok pay per 1,000 views?
About $0.55. Across 257 creators who showed their Creator Rewards earnings, the typical rate was $0.55 per 1,000 views, and half got between $0.12 and $1.15. Only 29% got $1 or more.
$0.55typical pay per 1,000 views, Creator Rewards Program
The numbers
What we found
- Counted on qualified views: $0.71 per 1,000. Counted on all views: $0.18, because many views don't qualify.
- Only videos longer than a minute earn from the program.
- The top tenth of creators got $1.96 or more per 1,000 views.
TikTok pay per 1,000 views
Share of creators, Creator Rewards Program.
How we know: We read the earnings screens and payouts in 302 TikToks where 257 creators showed or said what the Creator Rewards Program paid them, with one rate per creator.
Read the full study: How much does TikTok pay per 1,000 views? We read 257 creators' earnings
FAQ
Related questions
What is a good RPM on TikTok?
Anything over $1 per 1,000 views is better than most: only 29% of creators we read got that.
Cite it
Yap & Done (2026). How much does TikTok pay per 1,000 views? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.how-much-does-tiktok-pay-per-1000-views/