Quick answer · Yap & Done study
How many followers do you need for brand deals on TikTok?
There's no set number, but deals start showing up around 1,000. Among ordinary accounts' recent videos, 2% of accounts under 1,000 followers had a sponsored post, 12% at 1,000 to 10,000 and 25% at 10,000 to 100,000.
12%of accounts with 1,000–10,000 followers had a sponsored post among their recent videos
The numbers
What we found
- Under 1k: 2%. 1k–10k: 12%. 10k–100k: 25% (accounts that had a labelled sponsored post among their last 32 or so videos).
- Sponsored means TikTok's paid-partnership label, or #ad or #sponsored. Unlabelled deals and gifted products aren't counted, so the real shares are higher.
- Sponsored posts got fewer views than the same creators' other posts in our sponsored-posts study, so pick deals that fit your videos.
Had a sponsored post recently
Ordinary TikTok accounts picked at random.
How we know: 3,182 ordinary TikTok accounts picked at random, with their recent videos and follower counts.
Read the full study: 6 popular TikTok tips, tested on real accounts
FAQ
Related questions
Can you get brand deals with 1,000 followers?
Yes: 12% of accounts with 1,000 to 10,000 followers had a labelled sponsored post recently.
Do you need 10,000 followers for the TikTok Creator Marketplace?
TikTok One (formerly Creator Marketplace) has its own requirements, which change; many brands contact smaller creators directly.
Cite it
Yap & Done (2026). How many followers do you need for brand deals on TikTok? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.how-many-followers-for-brand-deals-on-tiktok/