Quick answer · Yap & Done study
Does "comment and I'll send it" work on TikTok?
For comments, yes; for views, no. TikToks asking for a comment to get a link, guide or keyword got +44% comments per view but -22% views against the same creator's other videos. On Instagram comments rose +86% and views didn't clearly change.
-22%views for "comment X and I'll send it" TikToks (and +44% comments)
The numbers
What we found
- TikTok: +44% comments, -22% views (range -31% to -13%), +8% saves, from 4,199 videos by 354 creators.
- Instagram: +86% comments, -14% views (not a clear difference), from 890 Reels.
- Use it when you need the comments (to collect leads or send a link), not to grow reach.
Comment bait on TikTok
Against the same creator's other videos.
How we know: Every video from creators in 10 advice niches over the last year; descriptions asking for a comment in exchange for something, against the same creator's other videos.
Read the full study: 6 popular TikTok tips, tested on real accounts
FAQ
Related questions
Does asking for comments help on TikTok?
It brings comments (+44% here) but these videos got -22% views. Our hooks study found the same for "comment below".
Cite it
Yap & Done (2026). Does "comment and I'll send it" work on TikTok? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.does-comment-bait-work-on-tiktok/