What is a good engagement rate on TikTok?
Anything above 9.1%. Counting likes, comments, shares and saves per view, the typical TikTok creator gets 6.4%, the top quarter 9.1% or more, and the top 10% 12.6% or more.
What we found
- Typical: 6.4%. Top quarter: 9.1% or more. Top 10%: 12.6% or more.
- On the typical TikTok, 4.7% of viewers like it, 0.66% save it, 0.17% share it and 0.13% comment.
- Bigger accounts engage slightly more per view: 7.7% at 100k–1M followers against 4.4% under 1k.
- Engagement per view is rising: for the same creators since early 2025 it went up 16%, and saves per view 32%, even as views per video fell.
TikTok engagement rate by follower count
| Followers | Typical | Top quarter | Top 10% |
|---|---|---|---|
| Under 1k | 4.4% | 6.9%+ | 9.3%+ |
| 1k–10k | 5.8% | 8.5%+ | 12%+ |
| 10k–100k | 6.9% | 9.5%+ | 12.2%+ |
| 100k–1M | 7.7% | 11.1%+ | 14.3%+ |
| 1M+ | 7.5% | 10.9%+ | 15.1%+ |
Likes, comments, shares and saves per view; each creator's typical video.
How we know: We took the typical (median) rates on each creator's TikToks from July to October 2026, for 1,576 creators of every size, then the spread across creators. We count engagement per view, not per follower, because most viewers don't follow the creator.
Read the full study: How many views and likes should you actually be getting?
Related questions
How do you calculate engagement rate on TikTok?
Add up likes, comments, shares and saves, and divide by views. Dividing by followers instead mixes up how many people saw the video with how much they liked it.
Is a 10% engagement rate good on TikTok?
Yes. 9.1% or more is top quarter, and 12.6% or more is top 10%.
What is a good like rate on TikTok?
The typical creator's videos are liked by 4.7% of viewers; the top quarter by 6.9% or more.