How do you get more shares on TikTok?
Make something useful, get to the point, and don't be afraid to go long. Against the same creator's other videos, tips and how-tos got about 9% more shares, saying the promise out loud in the first seconds 13% more shares, and videos over 3 minutes 24% more shares. Personal stories got 21% fewer shares.
What we found
- Teach: lists of tips and how-tos got about 9% more shares; personal stories 21% fewer shares and opinions 7% fewer shares.
- Hook fast: saying the promise out loud +13%, a headline that promises something specific +12%; warming up first −14%.
- Length and sound: over 3 minutes +24%, under 15 seconds −22%; your own audio +7%, someone else's sound −6%.
- Sponsored posts travel less: brand deals −19%, TikTok Shop posts −18%.
What goes with more and fewer shares
Shares per view against the same creator's other videos (TikTok).
How we know: We brought together the share results from all our TikTok studies, each comparing a creator's videos with and without a feature, across up to 1,701 creators, and kept only results clear of the margin of error.
Related questions
Do shares help TikTok views?
They go together: a creator's most-shared quarter of videos got 19% more views than their average. Their most-saved quarter got 34% more views.
Should I ask people to share?
Asking people to save or share went with more saves in our hooks study, at a small cost in comments.
What kind of TikToks get shared most?
Useful ones: tips, how-tos and long explainers. Personal stories got 21% fewer shares.