Quick answer · Yap & Done study
What is the best month to post on TikTok?
It barely matters. Comparing each creator with their own months either side, every month was within 4% on views. July did best (+4%) and March worst (-2%).
4%the most any month was off the same creator's months around it
The numbers
What we found
- December got 0%; Christmas week -1%.
- Thanksgiving and Black Friday week got +3%, not a clear difference.
TikTok views by month
Against the same creator's months either side.
How we know: 545,592 TikToks from 1,709 creators, January 2025 to October 2026. Each creator's views in a month against their own months either side, so the long-run change in views doesn't pass for a season.
Read the full study: Are TikTok views lower in summer or December? We checked 545,592 videos
FAQ
Related questions
Should I take a break in the slow season?
There isn't one to speak of: no month or holiday week clearly cost views.
Cite it
Yap & Done (2026). What is the best month to post on TikTok? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.best-month-to-post-on-tiktok/