What's the best time to post on TikTok?
It barely matters. Comparing each creator's own videos, every time of day and every day of the week was within about 3% of their average. Post when you can be consistent.
What we found
- Best time of day: 9–11am (+2% views). Weakest: 5–8am (−3%).
- Best day: Sunday (+3%). Weakest: Thursday (−2%).
- Most creators post in the evening or late at night: 23% of videos go up between 12–4am.
- Posting more often, and not taking long breaks, moved views far more than the time of day (see "How often should you post on TikTok?").
Views by time of day
Each creator's videos posted at that time against their own average, local time.
Views by day of the week
Each creator's videos posted that day against their own average.
How we know: We compared 1,475 creators' TikToks posted at different times with their own other videos from the same month, so differences between creators cancel out. Times are local to the creator's country.
Related questions
What is the best day to post on TikTok?
Sunday was slightly best (+3% views against the creator's average) and Thursday slightly worst (−2%), but every day was within a few percent.
Does posting at night hurt my views?
No. Videos posted late at night did about as well as the creator's average (+0% for 12–4am).
Should I post at the same time every day?
Consistency matters more than the exact time. Posting regularly and avoiding long breaks moved views far more than when in the day you post.