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Quick answer · Yap & Done study

Is there a summer slump on TikTok?

No. Against the same creator's months either side, June got 0%, July +4% and August +3% views per video.

+4%views in July against the same creator's months either side

From Are TikTok views lower in summer or December? We checked 545,592 videos · Published November 11, 2026 · Free to reuse under CC BY 4.0

The numbers

What we found

  • July 4th week got -1% against the 4 weeks either side.
  • No month was more than 4% off the months around it.

TikTok views by month

January
+0%
February
+1%
March
−2%
April
+3%
May
+3%
June
+0%
July
+4%
August
+3%
September
+3%
October
−1%
November
+2%
December
+0%

Against the same creator's months either side.

How we know: 545,592 TikToks from 1,709 creators, January 2025 to October 2026. Each creator's views in a month against their own months either side, so the long-run change in views doesn't pass for a season.

Read the full study: Are TikTok views lower in summer or December? We checked 545,592 videos

FAQ

Related questions

Why are my views down in summer then?

Probably the videos, not the season: views swing far more from video to video than from month to month.

More quick answers

Other questions creators ask

What is the best month to post on TikTok?4% · from our studyWhy are my TikTok views going down?−15% · from our studyHow often should you post on TikTok?+85% · from our study

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Cite it
Yap & Done (2026). Is there a summer slump on TikTok? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.is-there-a-summer-slump-on-tiktok/

Full data