Quick answer · Yap & Done study
What is a good share rate on TikTok?
Above 0.30% of views. The typical creator's TikToks are shared by 0.16% of viewers (about 1 in 640); the top quarter get 0.30% or more and the top 10% 0.51% or more.
0.30%+shares per view puts a TikTok creator in the top quarter
The numbers
What we found
- Typical: 0.16% of viewers share (about 1 in 640). Top quarter: 0.30% or more. Top 10%: 0.51% or more.
- 23% of TikToks weren't shared at all.
- Shares per view rose 11% for the same creators since early 2025.
- Most shared niche: Manifestation and spirituality (3.9 per 1,000 views). Least: Skincare and beauty (1.4).
Shares per 1,000 views, by niche
| Niche | Shares per 1,000 views |
|---|---|
| Manifestation and spirituality | 3.9 |
| Video editing with AI | 3.6 |
| Real estate | 3.4 |
| Career advice | 3.2 |
| Nervous system regulation | 3.1 |
| Business and marketing | 3.1 |
| Personal finance | 2.9 |
| Dating and relationships | 2.2 |
| Fitness and nutrition | 1.9 |
| Skincare and beauty | 1.4 |
Typical TikTok in each niche.
How we know: We took the median share rate of each creator's TikToks since January 2025 for 1,582 creators, then the spread across creators.
FAQ
Related questions
How do you calculate share rate?
Shares divided by views. A video with 10,000 views and 30 shares has a share rate of 0.3%.
Is a 1% share rate good?
Very. It's well above the top 10% of creators in our data (0.51% or more).
How do I get more shares?
Make something useful, say the promise in the first seconds, and try longer videos (see "How do you get more shares on TikTok?").
Cite it
Yap & Done (2026). What is a good share rate on TikTok? https://www.yapanddone.com/studies/good-share-rate-on-tiktok/