How many videos does it take to go viral on TikTok?
Usually a few dozen. Among new creators who got a video to 100,000 views, the median got there on their 23rd video, about 35 days after they started. Only 19% did it within their first 10 videos.
What we found
- First video with 10,000 views: the 9th (median), about 11 days in.
- First with 100,000 views: the 23rd, about 35 days in.
- First with a million views: the 50th, about 62 days in.
- By their 100th video, 56% had reached 100,000 views and 17% a million.
New creators' first big video
| First video with | Median video | Within 10 | Within 30 | Within 100 |
|---|---|---|---|---|
| 10,000 views | 9th | 40% | 61% | 81% |
| 100,000 views | 23rd | 19% | 34% | 56% |
| 1,000,000 views | 50th | 4% | 8% | 17% |
Of creators who had posted at least that many videos, the share who'd reached each milestone by then.
How we know: We followed 775 TikTok creators who started posting in 2025 or later, from their very first video, and counted their videos until each milestone. They're creators we found through videos that showed up in searches, so they got some traction; the odds for everyone who starts are lower.
Related questions
How long does it take to go viral on TikTok?
For new creators who got a 100,000-view video, the median took about 35 days from their first post, and a million views about 62 days.
Should I quit if my first videos flop?
No. Only 19% of new creators reached 100,000 views within their first 10 videos; 56% had by their 100th.
What are the odds any single video goes viral?
About 1 in 17 TikToks gets 10 times the creator's usual views (see "What are the chances of a TikTok going viral?").