Quick answer · Yap & Done study
Does #creatorsearchinsights work on TikTok?
Not that we could see. Among videos over a month old, ones tagged #creatorsearchinsights were no more likely to still be gaining views than the same accounts' untagged old videos (3% against 4% gained 1% or more in a day).
3%of old tagged videos were still gaining views, against 4% of the same accounts' untagged ones
The numbers
What we found
- We fetched 2,577 ordinary accounts' videos twice, a day apart, and compared tagged and untagged videos over a month old in the same 199 accounts.
- Most old videos stop gaining whatever the tags: 33% of videos 1–2 weeks old gained 1% or more in a day, 6% at 1–3 months, 0.5% after a year.
- Old videos still add up: in active accounts, 43% of a day's new views went to videos over a month old.
Videos still gaining views, by age
Gained 1% or more in a day. Ordinary TikTok accounts.
How we know: 2,577 ordinary TikTok accounts picked at random, their recent videos fetched twice about a day apart.
Read the full study: 6 popular TikTok tips, tested on real accounts
FAQ
Related questions
What is #creatorsearchinsights?
A TikTok tool that shows what people search for. Many creators add the hashtag hoping TikTok will push the video in search.
Do hashtags help on TikTok?
A few relevant ones do a little (see "How many hashtags should you use on TikTok?"); this particular tag didn't.
Cite it
Yap & Done (2026). Does #creatorsearchinsights work on TikTok? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.does-creatorsearchinsights-work/