Do 7-second TikToks get more views?
No. Videos of 7 seconds or less got about the same views as the same account's longer videos (+1%), and fewer comments (-13%), shares (-7%) and saves (-14%) per view. Creators in 10 advice niches showed the same: +2% views, -39% saves.
What we found
- Ordinary accounts picked at random: +1% views (range -4% to +9%), -14% saves per view.
- Niche creators' back catalogues: +2% views, -22% shares and -39% saves per view.
- Short loops may rack up replays, but they don't bring more views than the account's normal videos, and people save and share them less.
Saves per view, by length
Against the same account's other videos. Ordinary TikTok accounts.
How we know: Every video from 1,860 ordinary TikTok accounts picked at random and from 1,218 niche creators, each compared with the same account's other videos.
Read the full study: 6 popular TikTok tips, tested on real accounts
Related questions
What is the 7-second TikTok trick?
The idea that very short videos get rewatched, which boosts watch time and views. In our data they got no more views than the account's other videos.
What length gets the most views?
Longer videos did slightly better: over 3 minutes got +10% views on ordinary accounts (see "How long should a TikTok be?").