Quick answer · Yap & Done study
How many hashtags should you use on TikTok?
Four to six. Posts with 4–6 hashtags got 18% more views and 12% more saves than the same creator's posts with none, a few, or seven or more.
+18%more views for posts with 4–6 hashtags than the same creator's other posts
The numbers
What we found
- 4–6 hashtags: 18% more views and 12% more saves.
- It's already the most common choice: 61% of posts use 4–6 hashtags; 20% use none.
- Seven or more hashtags is rare and didn't help.
- In the same study, "comment below", "link in bio" and tagging other accounts all went with fewer views.
How many hashtags creators use
Share of TikTok posts.
How we know: We counted hashtags in the description of each post and compared each creator's posts with 4–6 hashtags against their own posts with fewer or more, with the type of video held fixed. TikTok only.
FAQ
Related questions
Do hashtags still matter on TikTok?
Yes, a little: 4–6 hashtags went with 18% more views than the same creator's other posts.
Does using lots of hashtags help?
No. Seven or more is rare (under 2% of posts) and didn't do better than 4–6.
What else should go in the description?
Asking people to save or share went with more saves. "Comment below", "link in bio" and @-tags went with fewer views. See the hooks study for the details.
Cite it
Yap & Done (2026). How many hashtags should you use on TikTok? https://www.yapanddone.com/studies/how-many-hashtags-on-tiktok/