Quick answer · Yap & Done study
Do photo carousels get more views on TikTok?
Not reliably. On ordinary accounts, photo carousels got +7% views against the same account's videos, but for creators in advice niches they got -14%. Either way, people liked and shared them less per view (-14% and -26% shares).
+7%views for carousels on ordinary accounts, against the same account's videos (advice creators: -14%)
The numbers
What we found
- Ordinary accounts picked at random: +7% views (range +5% to +9%), -13% likes, -14% shares, -11% saves per view.
- Creators in 10 advice niches: -14% views (range -19% to -10%), -26% shares.
- Carousels were 20% of ordinary accounts' posts and 6% of advice creators'.
Carousels against the same account's videos
Ordinary TikTok accounts picked at random.
How we know: Every post from 2,522 ordinary TikTok accounts picked at random and 1,244 advice creators; photo posts against the same account's videos.
Read the full study: 6 popular TikTok tips, tested on real accounts
FAQ
Related questions
Is TikTok pushing photo posts?
For ordinary accounts, carousels did slightly better on views (+7%); for advice creators they did worse (-14%). There's no blanket boost.
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Other questions creators ask
Cite it
Yap & Done (2026). Do photo carousels get more views on TikTok? 10,799 TikToks from 777 creators in 10 advice niches, picked without looking at how they did. Each video's views are compared with the same creator's other videos.do-tiktok-carousels-get-more-views/