Do Part 2 videos get more views on TikTok?
Yes. Part 2s got 20% more views and 37% more saves than the same creator's other videos. Creators usually make a Part 2 because Part 1 did well, so a good topic deserves some of the credit.
What we found
- Part 2: 20% more views, 37% more saves and 12% more shares.
- Part 1 (when labelled): 22% more views.
- Part 3 and later: +9%, within the margin of error, though still 27% more saves.
- Series are rare: only about 0.8% of talking-head TikToks are labelled as a part.
Series against the same creator's other videos
TikTok views, against videos that weren't part of a series.
How we know: We found videos labelled "Part 2", "Pt. 2" and similar in their descriptions and compared them with the same creator's videos that weren't part of a series, across 212 TikTok creators who made at least three.
Read the full study: Do Part 2s and comment replies actually get more views?
Related questions
When should I make a Part 2?
When a video does better than usual or the comments ask for more. That's when creators in our data made them, and they kept doing well.
Should I put "Part 2" in the description?
Saying it helps viewers find Part 1 and tells them there's a story. We could only count series that were labelled.
Do long series keep working?
Less so. Part 3 onwards got +9%, within the margin of error, though they were still saved more.