How many views is good on Instagram Reels?
It depends on your followers. The typical creator's Reels get about 1,300 views at 1k–10k followers, 4,100 at 10k–100k and 32,000 at 100k–1M. Beating those puts you ahead of half of creators your size.
What we found
- 1k–10k followers: typical 1,300, top quarter 2,500 or more.
- 10k–100k followers: typical 4,100, top quarter 8,500 or more.
- 100k–1M followers: typical 32,000, top quarter 69,000 or more.
- Views as a share of followers: about 21% at 1k–10k, 13% at 10k–100k and 11% at 100k–1M.
Views per Reel by follower count
| Followers | Typical | Top quarter | Top 10% |
|---|---|---|---|
| 1k–10k | 1,300 | 2,500+ | 4,200+ |
| 10k–100k | 4,100 | 8,500+ | 22,000+ |
| 100k–1M | 32,000 | 69,000+ | 115,000+ |
Each creator's median views per Reel, then the spread across creators.
How we know: We took the median views per Reel for 216 Instagram creators over July to October 2026 and grouped them by follower count. Too few creators under 1k or over 1M followers to report those groups.
Read the full study: How many views and likes should you actually be getting?
Related questions
Is 1,000 views on a Reel good?
Under 10k followers, it's about typical: the typical 1k–10k creator gets about 1,300 views per Reel.
Do Reels get more views than TikToks?
For creators the same size, Reels in our data got more views: about 4,100 at 10k–100k followers against 2,500 on TikTok.
What is a good engagement rate on Reels?
Above 3% likes and comments per view is top quarter (see "What is a good engagement rate on Instagram Reels?").