Does reposting a TikTok help?
Usually not. When creators posted the exact same TikTok twice, the repost beat the original only 41% of the time, and the median repost got -15% views against the original. Reposting a flop beat the flop 72% of the time, but still got -56% against the creator's usual.
What we found
- Original flopped (under half the usual): repost beat it 72% of the time.
- Original about usual: 45%. Original did well: 16%.
- 1,102 pairs of identical TikToks from 214 creators, each checked frame by frame.
Reposts that beat the original
By how the original did against the creator's usual views.
How we know: Pairs of TikToks from the same creator with the same description and length, confirmed as the same video by comparing their cover and first frame, from creators in 10 niches.
Read the full study: How much of TikTok is luck? The same video, posted twice
Related questions
Should I delete and repost a TikTok?
Reposting rarely turned a flop into a hit in our data. A new video with a different hook is a better bet.
Does TikTok penalise reposts?
We can't see penalties, but the median repost got -15% views against the original.