{
    "title": "How many views and likes should you actually be getting?",
    "subtitle": "Benchmarks from 150,952 recent TikTok and Instagram videos by 1,792 creators of every size: typical views, engagement rate, likes, comments, shares and saves, by follower count",
    "url": "https://www.yapanddone.com/studies/views-and-engagement/",
    "published": "2026-11-09",
    "snapshot": {
        "window": "Videos posted July to October 2026",
        "collected": "2026-11-08"
    },
    "license": {
        "name": "CC BY 4.0",
        "url": "https://creativecommons.org/licenses/by/4.0/"
    },
    "citation": "Yap & Done (2026). How many views and likes should you actually be getting? https://www.yapanddone.com/studies/views-and-engagement/",
    "related": [
        {
            "title": "Does having followers actually get you more views?",
            "url": "https://www.yapanddone.com/studies/followers/"
        },
        {
            "title": "How often do videos actually go viral?",
            "url": "https://www.yapanddone.com/studies/going-viral/"
        }
    ],
    "sample": {
        "videos": 150952,
        "creators": 1792,
        "tiktok_creators": 1576,
        "instagram_creators": 216,
        "niches": 10,
        "window": [
            "2026-07-28",
            "2026-10-26"
        ]
    },
    "tiktok": {
        "creators": 1576,
        "posts": 138288,
        "tiers": [
            {
                "tier": "All creators",
                "creators": 1576,
                "views": {
                    "p25": 594,
                    "median": 1624.25,
                    "p75": 7429.125,
                    "p90": 26314,
                    "n": 1576
                },
                "views_per_follower": {
                    "p25": 4.691851746054417,
                    "median": 15.909090909090908,
                    "p75": 56.540647106575435,
                    "p90": 255.7024714374491,
                    "n": 1573
                },
                "engagement": {
                    "p25": 4.1890476066927445,
                    "median": 6.354314486621115,
                    "p75": 9.101905657621849,
                    "p90": 12.61759144256121,
                    "n": 1576
                },
                "likes": {
                    "p25": 3.0617122977533864,
                    "median": 4.7236562145114895,
                    "p75": 6.937205967315946,
                    "p90": 9.90477935956812,
                    "n": 1576
                },
                "comments": {
                    "p25": 0.04260416010210475,
                    "median": 0.1257219374836615,
                    "p75": 0.2705343902611733,
                    "p90": 0.5046866358105551,
                    "n": 1576
                },
                "shares": {
                    "p25": 0.0571139752201001,
                    "median": 0.17171886023303085,
                    "p75": 0.336881330453998,
                    "p90": 0.5679281603899162,
                    "n": 1576
                },
                "saves": {
                    "p25": 0.2931186434152101,
                    "median": 0.661611129838038,
                    "p75": 1.2999586803106404,
                    "p90": 2.1791134643947334,
                    "n": 1576
                }
            },
            {
                "tier": "Under 1k",
                "creators": 274,
                "views": {
                    "p25": 197.75,
                    "median": 370.5,
                    "p75": 662.375,
                    "p90": 1083.7000000000003,
                    "n": 274
                },
                "views_per_follower": {
                    "p25": 95.28634447989288,
                    "median": 225,
                    "p75": 630.4551539491299,
                    "p90": 1516.1290322580646,
                    "n": 271
                },
                "engagement": {
                    "p25": 2.4532323174072257,
                    "median": 4.43319663969004,
                    "p75": 6.85956939623643,
                    "p90": 9.272446670924984,
                    "n": 274
                },
                "likes": {
                    "p25": 2.010671732807956,
                    "median": 3.3804818093303757,
                    "p75": 5.193948772072018,
                    "p90": 7.699117210679886,
                    "n": 274
                },
                "comments": {
                    "p25": 0,
                    "median": 0,
                    "p75": 0.2229833026014896,
                    "p90": 0.5467362099777547,
                    "n": 274
                },
                "shares": {
                    "p25": 0,
                    "median": 0,
                    "p75": 0.17376546918178543,
                    "p90": 0.38413159167876165,
                    "n": 274
                },
                "saves": {
                    "p25": 0,
                    "median": 0.2274852402325326,
                    "p75": 0.6629428458736084,
                    "p90": 1.1548018272725478,
                    "n": 274
                }
            },
            {
                "tier": "1k–10k",
                "creators": 402,
                "views": {
                    "p25": 495.25,
                    "median": 844.25,
                    "p75": 1736.25,
                    "p90": 3883.9000000000087,
                    "n": 402
                },
                "views_per_follower": {
                    "p25": 14.788060358662955,
                    "median": 26.394664056386148,
                    "p75": 56.63733352470143,
                    "p90": 145.64298243072125,
                    "n": 402
                },
                "engagement": {
                    "p25": 4.031083006043281,
                    "median": 5.79544826966607,
                    "p75": 8.466804688125624,
                    "p90": 12.028847955254268,
                    "n": 402
                },
                "likes": {
                    "p25": 2.9723842639273705,
                    "median": 4.3528759168365525,
                    "p75": 6.525152037959751,
                    "p90": 9.189959477365877,
                    "n": 402
                },
                "comments": {
                    "p25": 0.05506174488667774,
                    "median": 0.17182206543202283,
                    "p75": 0.36378306413672795,
                    "p90": 0.5950661701806471,
                    "n": 402
                },
                "shares": {
                    "p25": 0.019611305578853034,
                    "median": 0.14115153562573735,
                    "p75": 0.2820395910297643,
                    "p90": 0.43889976932663044,
                    "n": 402
                },
                "saves": {
                    "p25": 0.2390701754092436,
                    "median": 0.4826084340506307,
                    "p75": 0.9999501594896332,
                    "p90": 1.804139309581928,
                    "n": 402
                }
            },
            {
                "tier": "10k–100k",
                "creators": 524,
                "views": {
                    "p25": 1054.375,
                    "median": 2478,
                    "p75": 7790.125,
                    "p90": 18153.7,
                    "n": 524
                },
                "views_per_follower": {
                    "p25": 3.6540491006296634,
                    "median": 8.564409206662955,
                    "p75": 22.830164700383786,
                    "p90": 54.42677942527325,
                    "n": 524
                },
                "engagement": {
                    "p25": 4.874461612448958,
                    "median": 6.9432322759254355,
                    "p75": 9.469208657248963,
                    "p90": 12.224251470986045,
                    "n": 524
                },
                "likes": {
                    "p25": 3.4024455433208427,
                    "median": 5.0586175550145915,
                    "p75": 7.00578374957528,
                    "p90": 9.72160359457796,
                    "n": 524
                },
                "comments": {
                    "p25": 0.07239536051609913,
                    "median": 0.14053232919544245,
                    "p75": 0.2621496369491731,
                    "p90": 0.47642178594661616,
                    "n": 524
                },
                "shares": {
                    "p25": 0.10728441910645942,
                    "median": 0.21782877720552649,
                    "p75": 0.4075866020147848,
                    "p90": 0.5906055147352121,
                    "n": 524
                },
                "saves": {
                    "p25": 0.47622239235417724,
                    "median": 0.9348952674702007,
                    "p75": 1.5089722997062514,
                    "p90": 2.386922463559747,
                    "n": 524
                }
            },
            {
                "tier": "100k–1M",
                "creators": 311,
                "views": {
                    "p25": 3701,
                    "median": 9732.5,
                    "p75": 28262.25,
                    "p90": 64418.5,
                    "n": 311
                },
                "views_per_follower": {
                    "p25": 1.296747909630105,
                    "median": 4.385695723995639,
                    "p75": 11.013735651388805,
                    "p90": 23.347110123341263,
                    "n": 311
                },
                "engagement": {
                    "p25": 4.720882062159128,
                    "median": 7.744833077857185,
                    "p75": 11.135614844823564,
                    "p90": 14.272028952083593,
                    "n": 311
                },
                "likes": {
                    "p25": 3.4710642157200966,
                    "median": 5.911637872498042,
                    "p75": 8.326352480012627,
                    "p90": 11.157099154219903,
                    "n": 311
                },
                "comments": {
                    "p25": 0.060034705118929416,
                    "median": 0.12128924711349595,
                    "p75": 0.20495061333023434,
                    "p90": 0.37385832427397214,
                    "n": 311
                },
                "shares": {
                    "p25": 0.11210681014686279,
                    "median": 0.21321961620469082,
                    "p75": 0.3874321522922147,
                    "p90": 0.6634424603174603,
                    "n": 311
                },
                "saves": {
                    "p25": 0.4694281000314245,
                    "median": 0.9475549572301657,
                    "p75": 1.6437847451307162,
                    "p90": 2.7537688571474273,
                    "n": 311
                }
            },
            {
                "tier": "1M+",
                "creators": 65,
                "views": {
                    "p25": 17000,
                    "median": 54247,
                    "p75": 91008,
                    "p90": 244490,
                    "n": 65
                },
                "views_per_follower": {
                    "p25": 0.7615311724279702,
                    "median": 2.419395574815396,
                    "p75": 5.3771580144698365,
                    "p90": 13.294872341450754,
                    "n": 65
                },
                "engagement": {
                    "p25": 5.64736784502572,
                    "median": 7.47828447339848,
                    "p75": 10.892569506219072,
                    "p90": 15.140632063151719,
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                },
                "likes": {
                    "p25": 4.25641685130539,
                    "median": 5.901582377230081,
                    "p75": 7.8680337884503,
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                },
                "comments": {
                    "p25": 0.050591285651046605,
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                },
                "shares": {
                    "p25": 0.1254723450197692,
                    "median": 0.24369455992319936,
                    "p75": 0.5045531361320835,
                    "p90": 0.7942940176107238,
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                },
                "saves": {
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                    "median": 0.908202791344507,
                    "p75": 1.7183654155847772,
                    "p90": 2.5080577287324153,
                    "n": 65
                }
            }
        ],
        "trend": {
            "views": [
                {
                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 559
                },
                {
                    "quarter": "2025-2",
                    "pct": 0.6,
                    "creators": 559
                },
                {
                    "quarter": "2025-3",
                    "pct": -5.3,
                    "creators": 559
                },
                {
                    "quarter": "2025-4",
                    "pct": -7.3,
                    "creators": 559
                },
                {
                    "quarter": "2026-1",
                    "pct": -6.2,
                    "creators": 559
                },
                {
                    "quarter": "2026-2",
                    "pct": -4.2,
                    "creators": 559
                },
                {
                    "quarter": "2026-3",
                    "pct": -11.5,
                    "creators": 559
                }
            ],
            "views_change": {
                "pct": -11.5,
                "lo": -20.5,
                "hi": -1.4,
                "creators": 559
            },
            "engagement": [
                {
                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 558
                },
                {
                    "quarter": "2025-2",
                    "pct": 4.2,
                    "creators": 558
                },
                {
                    "quarter": "2025-3",
                    "pct": 8.3,
                    "creators": 558
                },
                {
                    "quarter": "2025-4",
                    "pct": 10.3,
                    "creators": 558
                },
                {
                    "quarter": "2026-1",
                    "pct": 10.6,
                    "creators": 558
                },
                {
                    "quarter": "2026-2",
                    "pct": 10.3,
                    "creators": 558
                },
                {
                    "quarter": "2026-3",
                    "pct": 16.3,
                    "creators": 558
                }
            ],
            "engagement_change": {
                "pct": 16.3,
                "lo": 11.9,
                "hi": 21,
                "creators": 558
            },
            "likes": [
                {
                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 558
                },
                {
                    "quarter": "2025-2",
                    "pct": 4.4,
                    "creators": 558
                },
                {
                    "quarter": "2025-3",
                    "pct": 8.5,
                    "creators": 558
                },
                {
                    "quarter": "2025-4",
                    "pct": 10.2,
                    "creators": 558
                },
                {
                    "quarter": "2026-1",
                    "pct": 9.7,
                    "creators": 558
                },
                {
                    "quarter": "2026-2",
                    "pct": 8.4,
                    "creators": 558
                },
                {
                    "quarter": "2026-3",
                    "pct": 14.5,
                    "creators": 558
                }
            ],
            "likes_change": {
                "pct": 14.5,
                "lo": 10.1,
                "hi": 19,
                "creators": 558
            },
            "comments": [
                {
                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 528
                },
                {
                    "quarter": "2025-2",
                    "pct": -1.4,
                    "creators": 528
                },
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                    "quarter": "2025-3",
                    "pct": 1.1,
                    "creators": 528
                },
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                    "quarter": "2025-4",
                    "pct": -3,
                    "creators": 528
                },
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                    "quarter": "2026-1",
                    "pct": -8.2,
                    "creators": 528
                },
                {
                    "quarter": "2026-2",
                    "pct": -8.1,
                    "creators": 528
                },
                {
                    "quarter": "2026-3",
                    "pct": 0.5,
                    "creators": 528
                }
            ],
            "comments_change": {
                "pct": 0.5,
                "lo": -5.4,
                "hi": 6.9,
                "creators": 528
            },
            "shares": [
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                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 509
                },
                {
                    "quarter": "2025-2",
                    "pct": -1.3,
                    "creators": 509
                },
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                    "quarter": "2025-3",
                    "pct": 2,
                    "creators": 509
                },
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                    "pct": 2.9,
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                },
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                    "quarter": "2026-1",
                    "pct": 6.1,
                    "creators": 509
                },
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                    "quarter": "2026-2",
                    "pct": 5.7,
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                },
                {
                    "quarter": "2026-3",
                    "pct": 11,
                    "creators": 509
                }
            ],
            "shares_change": {
                "pct": 11,
                "lo": 5.1,
                "hi": 17.3,
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            },
            "saves": [
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                    "quarter": "2025-1",
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                    "creators": 534
                },
                {
                    "quarter": "2025-2",
                    "pct": 0.6,
                    "creators": 534
                },
                {
                    "quarter": "2025-3",
                    "pct": 7.3,
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                },
                {
                    "quarter": "2025-4",
                    "pct": 12.6,
                    "creators": 534
                },
                {
                    "quarter": "2026-1",
                    "pct": 20.1,
                    "creators": 534
                },
                {
                    "quarter": "2026-2",
                    "pct": 23.4,
                    "creators": 534
                },
                {
                    "quarter": "2026-3",
                    "pct": 32.2,
                    "creators": 534
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            ],
            "saves_change": {
                "pct": 32.2,
                "lo": 25,
                "hi": 39.8,
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            }
        },
        "trend_creators": 559
    },
    "instagram": {
        "creators": 216,
        "posts": 12664,
        "tiers": [
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                "views": {
                    "p25": 1913.25,
                    "median": 5390.75,
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                },
                "views_per_follower": {
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                "engagement": {
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                "likes": {
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                "comments": {
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            },
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                "views": null,
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            },
            {
                "tier": "1k–10k",
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            {
                "tier": "10k–100k",
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                }
            },
            {
                "tier": "100k–1M",
                "creators": 66,
                "views": {
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                "comments": {
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            {
                "tier": "1M+",
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                "views_per_follower": null,
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            }
        ],
        "trend": {
            "views": [
                {
                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 9
                },
                {
                    "quarter": "2025-2",
                    "pct": -7.5,
                    "creators": 9
                },
                {
                    "quarter": "2025-3",
                    "pct": 3.6,
                    "creators": 9
                },
                {
                    "quarter": "2025-4",
                    "pct": 28.9,
                    "creators": 9
                },
                {
                    "quarter": "2026-1",
                    "pct": 19,
                    "creators": 9
                },
                {
                    "quarter": "2026-2",
                    "pct": -0.4,
                    "creators": 9
                },
                {
                    "quarter": "2026-3",
                    "pct": 0.4,
                    "creators": 9
                }
            ],
            "views_change": null,
            "engagement": [
                {
                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 9
                },
                {
                    "quarter": "2025-2",
                    "pct": 47.4,
                    "creators": 9
                },
                {
                    "quarter": "2025-3",
                    "pct": 64.2,
                    "creators": 9
                },
                {
                    "quarter": "2025-4",
                    "pct": 47.9,
                    "creators": 9
                },
                {
                    "quarter": "2026-1",
                    "pct": 56.2,
                    "creators": 9
                },
                {
                    "quarter": "2026-2",
                    "pct": 34.4,
                    "creators": 9
                },
                {
                    "quarter": "2026-3",
                    "pct": 16.4,
                    "creators": 9
                }
            ],
            "engagement_change": null,
            "likes": [
                {
                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 9
                },
                {
                    "quarter": "2025-2",
                    "pct": 67.4,
                    "creators": 9
                },
                {
                    "quarter": "2025-3",
                    "pct": 52.9,
                    "creators": 9
                },
                {
                    "quarter": "2025-4",
                    "pct": 34.5,
                    "creators": 9
                },
                {
                    "quarter": "2026-1",
                    "pct": 94.2,
                    "creators": 9
                },
                {
                    "quarter": "2026-2",
                    "pct": 23.7,
                    "creators": 9
                },
                {
                    "quarter": "2026-3",
                    "pct": 11,
                    "creators": 9
                }
            ],
            "likes_change": null,
            "comments": [
                {
                    "quarter": "2025-1",
                    "pct": 0,
                    "creators": 8
                },
                {
                    "quarter": "2025-2",
                    "pct": 43.3,
                    "creators": 8
                },
                {
                    "quarter": "2025-3",
                    "pct": 28.1,
                    "creators": 8
                },
                {
                    "quarter": "2025-4",
                    "pct": 67.5,
                    "creators": 8
                },
                {
                    "quarter": "2026-1",
                    "pct": 41.3,
                    "creators": 8
                },
                {
                    "quarter": "2026-2",
                    "pct": 69.8,
                    "creators": 8
                },
                {
                    "quarter": "2026-3",
                    "pct": 59.9,
                    "creators": 8
                }
            ],
            "comments_change": null
        },
        "trend_creators": 9
    },
    "advice": [
        "Compare yourself with creators your size. The typical TikTok gets about 370 views under 1k followers, 840 at 1k–10k, 2,500 at 10k–100k, 9,700 at 100k–1M and 54,000 at 1M+.",
        "Measure engagement per view, not per follower. The typical TikTok creator gets 6.4% (likes, comments, shares and saves per view); 9.1% or more puts you in the top quarter.",
        "Watch your saves and shares. The typical TikTok is saved by 0.66% and shared by 0.17% of viewers, and for the same creators saves per view rose 32% and shares per view 11% since early 2025 while views fell 12%.",
        "Expect lower numbers on Instagram. The typical Reel gets 2% likes and comments per view; 3% or more is top quarter.",
        "Don't expect every follower to see every video. A typical 10k–100k creator gets views equal to about 9% of their followers per video; at 100k–1M, about 4%."
    ],
    "tldr": [
        {
            "label": "Typical views",
            "tone": "neutral",
            "text": "The typical TikTok creator gets about 1,600 views a video: 370 under 1k followers, 2,500 at 10k–100k and 54,000 at 1M+."
        },
        {
            "label": "A good engagement rate",
            "tone": "works",
            "text": "Typical TikTok engagement is 6.4% of views; the top quarter get 9.1% or more, the top 10% 12.6% or more."
        },
        {
            "label": "Fewer views, more engaged",
            "tone": "probably",
            "text": "For the same creators since early 2025: views per video −12%, engagement per view +16%, saves per view +32%, shares per view +11%."
        },
        {
            "label": "Bigger accounts, smaller share",
            "tone": "costs",
            "text": "Views per video as a share of followers: 26% at 1k–10k, 9% at 10k–100k, 4% at 100k–1M."
        },
        {
            "label": "Instagram is lower",
            "tone": "neutral",
            "text": "The typical Reel gets 2% likes and comments per view, and about 5,400 views."
        },
        {
            "label": "Comments are rare",
            "tone": "neutral",
            "text": "On the typical TikTok, 4.7% of viewers like it, 0.66% save it, 0.17% share it and 0.13% comment."
        }
    ],
    "key_findings": [
        {
            "headline": "The typical TikTok gets about 1,600 views",
            "text": "We took each creator's typical (median) views per video over July to October 2026. Across creators, the middle half got between 590 and 7,400. By follower count: under 1k, 370; 1k–10k, 840; 10k–100k, 2,500; 100k–1M, 9,700; 1M+, 54,000."
        },
        {
            "headline": "A good TikTok engagement rate is 9.1% or more",
            "text": "Counting likes, comments, shares and saves per view, the typical creator gets 6.4%. The top quarter get 9.1% or more and the top 10% 12.6% or more. Bigger accounts engage slightly more per view (7.7% at 100k–1M against 4.4% under 1k)."
        },
        {
            "headline": "Fewer views, but more engaged viewers",
            "text": "For 559 creators we could follow since early 2025, typical views per video fell 12%, but engagement per view rose 16%, and saves per view rose 32%. Shares per view rose 11%; comments per view barely changed. That fits TikTok showing each video to fewer, more interested viewers."
        },
        {
            "headline": "Your followers don't all see your videos",
            "text": "Typical views per video as a share of followers: 26% for creators with 1k–10k followers, 9% at 10k–100k, 4% at 100k–1M and 2% at 1M+. Bigger accounts reach a smaller share of their followers."
        },
        {
            "headline": "On Instagram, 2% engagement is typical",
            "text": "Reels get far fewer likes and comments per view than TikToks: the typical creator gets 2%, the top quarter 3% or more. Instagram doesn't report saves and shares here, so this counts likes and comments only."
        }
    ],
    "faq": [
        {
            "q": "What is a good engagement rate on TikTok?",
            "a": "Above 9.1% of views (likes, comments, shares and saves) puts you in the top quarter of creators; the typical creator gets 6.4%."
        },
        {
            "q": "How many views is good on TikTok?",
            "a": "It depends on your size. Typical views per video: 370 under 1k followers, 840 at 1k–10k, 2,500 at 10k–100k, 9,700 at 100k–1M, 54,000 at 1M+."
        },
        {
            "q": "What is a good engagement rate on Instagram Reels?",
            "a": "Above 3% likes and comments per view is top quarter; the typical creator gets 2%."
        },
        {
            "q": "Why calculate engagement per view and not per follower?",
            "a": "Most viewers on TikTok and Reels don't follow you, so engagement per follower mixes up how many people saw the video with how much they liked it."
        },
        {
            "q": "Is engagement going down on TikTok?",
            "a": "Not per view. For the same creators since early 2025, views per video fell 12%, but engagement per view rose 16% and saves per view 32%."
        }
    ],
    "method": [
        "Creators: the same 1,576 TikTok and 216 Instagram creators as our follower and posting studies, in 10 niches, grouped by follower count in November 2026. Each needed at least 5 videos posted July to October 2026 (videos under 14 days old left out, along with pinned videos and the video we first found them through).",
        "Per creator: the median views per video, and the median of each rate (likes, comments, shares and saves per view, and their sum as the engagement rate; on Instagram, likes and comments only). \"Typical\" is the median across creators; \"top quarter\" and \"top 10%\" are the 75th and 90th percentiles.",
        "Trend: 559 TikTok creators with at least 3 videos in every quarter from January 2025 to September 2026. Each creator's quarterly median against their own average quarter, averaged across creators, relative to January–March 2025."
    ],
    "limitations": [
        "Talking-head creators in 10 niches found through searches, so they're creators with at least some traction; other kinds of accounts may differ.",
        "Follower counts are from November 2026; views come from the three months before.",
        "Instagram groups under 1k and over 1M followers had too few creators to report."
    ],
    "images": {
        "hero": {
            "src": "img/hero.jpg",
            "width": 1800,
            "height": 1149,
            "alt": "Real frames from videos in the study:  ();  ();  ()."
        },
        "og": {
            "src": "og.jpg",
            "square": "og-square.jpg",
            "alt": "How many views and likes should you actually be getting? 6.4% is the typical TikTok engagement rate. 9.1% or more puts you in the top quarter."
        },
        "panel": {
            "eyebrow": "YAP & DONE STUDY",
            "facts": [
                "November 2026"
            ],
            "stat": "6.4%",
            "caption": "is the typical TikTok engagement rate. 9.1% or more puts you in the top quarter.",
            "frames": [
                {
                    "src": "img/panel-0.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-1.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-2.jpg",
                    "width": 420,
                    "height": 746
                }
            ]
        },
        "cards": [
            {
                "id": "engagement",
                "headline": "A top-quarter TikTok engagement rate",
                "stat": "9.1%",
                "unit": "or more",
                "feed": "share/engagement-feed.png",
                "story": "share/engagement-story.png",
                "alt": "A top-quarter TikTok engagement rate: 9.1% or more likes, comments, shares and saves per view.  Yap & Done study of 1,792 creators, 2026."
            },
            {
                "id": "saves",
                "headline": "Saves per view for the same TikTok creators since early 2025",
                "stat": "+32%",
                "unit": "saves per view",
                "feed": "share/saves-feed.png",
                "story": "share/saves-story.png",
                "alt": "Saves per view for the same TikTok creators since early 2025: +32% saves per view while views per video fell 12%.  Yap & Done study of 1,792 creators, 2026."
            },
            {
                "id": "reach",
                "headline": "Views per video for a typical 10k–100k TikTok creator",
                "stat": "9%",
                "unit": "of followers",
                "feed": "share/reach-feed.png",
                "story": "share/reach-story.png",
                "alt": "Views per video for a typical 10k–100k TikTok creator: 9% of followers so most followers don't see each video.  Yap & Done study of 1,792 creators, 2026."
            }
        ],
        "charts": [
            {
                "id": "views-by-followers",
                "title": "Typical views per TikTok, by follower count",
                "src": "charts/views-by-followers.png",
                "alt": "Typical views per TikTok, by follower count. Each creator's median views per video, then the median across creators."
            },
            {
                "id": "engagement-by-followers",
                "title": "Typical TikTok engagement rate, by follower count",
                "src": "charts/engagement-by-followers.png",
                "alt": "Typical TikTok engagement rate, by follower count. Likes, comments, shares and saves per view."
            }
        ]
    }
}