{
    "hook": "There is no summer slump on TikTok.",
    "number": "We checked 545,592 TikToks across 22 months. Every month was within 4% of the months around it. December: 0%. July: +4%.",
    "show": "The views-by-month chart: twelve bars all close to zero.",
    "takeaway": "Your views aren't down because it's summer. Keep posting.",
    "study": "Are TikTok views lower in summer or December? We checked 545,592 videos",
    "url": "https://www.yapanddone.com/studies/tiktok-views-by-month/",
    "credit": "Source: Yap & Done study, yapanddone.com/studies/tiktok-views-by-month"
}