{
    "hook": "Your TikTok caption is costing you views.",
    "number": "We checked 11,595 TikToks. Videos that said their topic the way people search it, in the caption, on screen and out loud, got +22% views. Vague ones got -18%.",
    "show": "The search-words chart: all three at the top, hashtag-only at the bottom.",
    "takeaway": "Say what your video is about, in the words people would search, in all three places.",
    "study": "Does TikTok SEO work? Videos that say their topic in search words got +22% views",
    "url": "https://www.yapanddone.com/studies/tiktok-seo/",
    "credit": "Source: Yap & Done study, yapanddone.com/studies/tiktok-seo"
}