{
    "title": "How much does TikTok pay per 1,000 views? We read 257 creators' earnings",
    "subtitle": "Earnings screens and payouts from 257 TikTok creators who showed what the Creator Rewards Program paid them",
    "lede": "Ask how much TikTok pays and you'll get numbers from 2 cents to $10 per 1,000 views. We found 558 TikToks where creators showed or said what they were paid, read every earnings screen with AI, and worked out each creator's pay per 1,000 views.",
    "url": "https://www.yapanddone.com/studies/tiktok-pay-per-view/",
    "published": "2026-11-10",
    "about": [
        "TikTok pay",
        "Creator Rewards Program",
        "TikTok RPM",
        "Creator earnings",
        "TikTok monetization"
    ],
    "snapshot": {
        "window": "Earnings posted 2023 to 2026",
        "collected": "2026-11-10"
    },
    "license": {
        "name": "CC BY 4.0",
        "url": "https://creativecommons.org/licenses/by/4.0/"
    },
    "citation": "Yap & Done (2026). How much does TikTok pay per 1,000 views? We read 257 creators' earnings https://www.yapanddone.com/studies/tiktok-pay-per-view/",
    "sample": {
        "videos": 302,
        "accounts": 257,
        "label": "257 creators' earnings"
    },
    "advice": [
        "Expect about $0.55 per 1,000 views, or $550 for a million, from the Creator Rewards Program. Half the creators we read got between $0.12 and $1.15 per 1,000.",
        "Only qualified views pay. Counted on qualified views the typical rate was $0.71 per 1,000; counted on all views it was $0.18, because most views on a video don't qualify.",
        "Make videos over a minute long. Only videos longer than a minute earn from the program, and 189 of the videos we read reminded viewers of it.",
        "Going viral doesn't guarantee pay. 20 creators showed $0 for a video with 100,000 or more views.",
        "Ignore the big numbers. Only 29% of creators got $1 or more per 1,000 views, and those are the screenshots that get shared."
    ],
    "tldr": [
        {
            "label": "Typical pay",
            "tone": "neutral",
            "text": "$0.55 per 1,000 views, $550 per million."
        },
        {
            "label": "Most get under $1",
            "tone": "costs",
            "text": "Only 29% of creators got $1 or more per 1,000 views."
        },
        {
            "label": "Qualified views",
            "tone": "works",
            "text": "$0.71 per 1,000 qualified views; $0.18 per 1,000 of all views."
        },
        {
            "label": "Viral and unpaid",
            "tone": "costs",
            "text": "20 creators showed $0 for a video with 100k+ views."
        }
    ],
    "key_findings": [
        {
            "headline": "About $0.55 per 1,000 views",
            "text": "Across 257 creators, the typical Creator Rewards rate was $0.55 per 1,000 views (range $0.43 to $0.68). Half got between $0.12 and $1.15, and one in ten got under $0.02. That works out to about $550 for a million views, with half of creators between $120 and $1,150."
        },
        {
            "headline": "Qualified views pay; the rest don't",
            "text": "TikTok only pays for \"qualified\" views (over 5 seconds, from the For You feed, not repeats or fraud). Where the dashboard showed qualified views (138 creators), the typical rate was $0.71 per 1,000. Where it was all views (48 creators), it was $0.18. So a video's view count overstates what it will earn."
        },
        {
            "headline": "Big numbers are rare",
            "text": "Only 29% of creators got $1 or more per 1,000 views; the top tenth got $1.96 or more. The highest rates are the ones that get screenshotted and shared, which is why \"TikTok pays $4 per 1,000\" travels further than the typical number."
        },
        {
            "headline": "Viral videos can pay nothing",
            "text": "20 creators showed or said they got $0 for a video with 100,000 or more views. The program only pays members, and only for videos over a minute, so a viral 30-second video earns nothing from it. Another 57 creators averaged under 10 cents per 1,000."
        },
        {
            "headline": "Pay depends on where viewers are",
            "text": "Advertisers pay more to reach some countries. United Kingdom creators: $0.37 per 1,000 (20 creators). United States creators: $0.86 per 1,000 (17 creators). Brazil creators: $0.21 per 1,000 (11 creators). Most creators didn't say where they were, so these are small samples."
        }
    ],
    "sections": [
        {
            "id": "rates",
            "eyebrow": "Pay per 1,000 views",
            "title": "What creators got",
            "intro": "Each creator's typical Creator Rewards pay per 1,000 views, in US dollars.",
            "blocks": [
                {
                    "kind": "share",
                    "title": "Share of creators, by pay per 1,000 views",
                    "rows": [
                        [
                            "Under $0.25",
                            35,
                            null
                        ],
                        [
                            "$0.25–0.50",
                            12.8,
                            null
                        ],
                        [
                            "$0.50–1",
                            23.3,
                            null
                        ],
                        [
                            "$1–2",
                            18.7,
                            null
                        ],
                        [
                            "$2–4",
                            8.6,
                            null
                        ],
                        [
                            "$4 or more",
                            1.6,
                            null
                        ]
                    ],
                    "note": "One rate per creator: the median of their videos."
                },
                {
                    "kind": "table",
                    "title": "Pay per 1,000 views",
                    "head": [
                        "Counted on",
                        "Creators",
                        "Typical",
                        "Middle half",
                        "Per million views"
                    ],
                    "rows": [
                        [
                            "Any views shown",
                            257,
                            "$0.55",
                            "$0.12–$1.15",
                            "$550"
                        ],
                        [
                            "Qualified views",
                            138,
                            "$0.71",
                            "$0.27–$1.18",
                            "$710"
                        ],
                        [
                            "All views",
                            48,
                            "$0.18",
                            "$0.01–$0.42",
                            "$180"
                        ]
                    ],
                    "note": "\"Any views shown\" includes dashboards where we couldn't tell whether views were qualified."
                }
            ]
        },
        {
            "id": "years",
            "eyebrow": "Over time",
            "title": "By year posted",
            "intro": "Typical pay per 1,000 views, by the year the earnings video was posted.",
            "blocks": [
                {
                    "kind": "table",
                    "title": "By year",
                    "head": [
                        "Year",
                        "Creators",
                        "Typical",
                        "Middle half"
                    ],
                    "rows": [
                        [
                            "2023",
                            14,
                            "$0.66",
                            "$0.26–$0.75"
                        ],
                        [
                            "2024",
                            49,
                            "$0.77",
                            "$0.43–$1.15"
                        ],
                        [
                            "2025",
                            69,
                            "$0.43",
                            "$0.07–$0.85"
                        ],
                        [
                            "2026",
                            131,
                            "$0.50",
                            "$0.10–$1.54"
                        ]
                    ]
                }
            ]
        },
        {
            "id": "countries",
            "eyebrow": "Countries",
            "title": "By country",
            "intro": "Where the creator said or showed where they were. Small samples.",
            "blocks": [
                {
                    "kind": "table",
                    "title": "By country",
                    "head": [
                        "Country",
                        "Creators",
                        "Typical",
                        "Middle half"
                    ],
                    "rows": [
                        [
                            "United Kingdom",
                            20,
                            "$0.37",
                            "$0.01–$0.73"
                        ],
                        [
                            "United States",
                            17,
                            "$0.86",
                            "$0.35–$1.43"
                        ],
                        [
                            "Brazil",
                            11,
                            "$0.21",
                            "$0.07–$0.32"
                        ]
                    ]
                }
            ]
        }
    ],
    "faq": [
        {
            "q": "How much does TikTok pay per 1,000 views?",
            "a": "About $0.55 in the Creator Rewards Program, for videos over a minute long. Half the creators we read got between $0.12 and $1.15."
        },
        {
            "q": "How much does TikTok pay for 1 million views?",
            "a": "About $550 for a typical creator, with half between $120 and $1,150. A video under a minute long earns nothing from the program, however many views it gets."
        },
        {
            "q": "What are qualified views on TikTok?",
            "a": "The views TikTok pays for: watched for at least 5 seconds, from the For You feed, and not repeats, ads or suspected fraud. They're usually a fraction of the total."
        },
        {
            "q": "Does TikTok pay for videos under a minute?",
            "a": "Not through the Creator Rewards Program, which only pays on videos longer than a minute. Short videos can still earn through brand deals, gifts and affiliate links."
        }
    ],
    "method": [
        "Videos: we searched TikTok for 25 phrases about TikTok pay (\"how much TikTok paid me\", \"Creator Rewards RPM\" and so on), by relevance and by likes, all time and the last 180 days, and kept 927 videos whose description mentioned pay.",
        "Reading the numbers: Gemini (gemini-3.8-flash) watched each video and read its description, writing down every payout shown on screen, said out loud or written in the caption, with the views it was for, the currency and whether the views were qualified. 558 videos were about TikTok pay; 308 had a Creator Rewards or Creator Fund payout we could turn into a rate.",
        "Pay per 1,000 views: the amount divided by the views, times 1,000, or the RPM where the dashboard showed it. Where a video had both, we used what was on screen over what was said. Creativity Program Beta (the program's earlier name) counts as Creator Rewards. Amounts in other currencies were converted to US dollars at approximate late-2026 rates.",
        "One rate per creator: the median of their videos, so a creator who posts their earnings every week counts once. Ranges are 95% ranges from resampling creators."
    ],
    "limitations": [
        "Creators chose to share these numbers. People with unusually good or unusually bad payouts are more likely to post them, so the spread may be wider than for creators in general.",
        "AI read the screens; small text and blurry screenshots can be misread. Readings outside $0.0005 to $40 per 1,000 views were dropped as misreads.",
        "Most creators didn't say where they live, and pay depends heavily on where viewers are.",
        "Rates change: TikTok adjusts the program, and pay varies with season and advertiser demand."
    ],
    "related": [
        {
            "title": "How many followers do you need for brand deals?",
            "url": "https://www.yapanddone.com/studies/how-many-followers-for-brand-deals-on-tiktok/"
        },
        {
            "title": "How long should a TikTok be?",
            "url": "https://www.yapanddone.com/studies/how-long-should-a-tiktok-be/"
        }
    ],
    "more": {
        "title": "More on making money",
        "text": "Our tips study looks at when accounts start getting sponsored posts."
    },
    "results": {
        "generated_at": "2026-11-10T22:54:59-06:00",
        "zero_paid_creators": 20,
        "zero_only_creators": 16,
        "under_10c_creators": 57,
        "counts": {
            "candidates": 927,
            "labelled": 892,
            "about_pay": 558,
            "with_rate": 308,
            "out_of_range": 63,
            "no_currency": 6,
            "minute_notes": 189
        },
        "rewards": {
            "creators": 257,
            "videos": 302,
            "median": 0.55,
            "p25": 0.12,
            "p75": 1.15,
            "p10": 0.02,
            "p90": 1.96,
            "ci": [
                0.43,
                0.68
            ],
            "over_1": 28.8
        },
        "rewards_screen": {
            "creators": 207,
            "videos": 249,
            "median": 0.57,
            "p25": 0.11,
            "p75": 1.08,
            "p10": 0.02,
            "p90": 2,
            "ci": [
                0.4,
                0.71
            ],
            "over_1": 28
        },
        "qualified": {
            "creators": 138,
            "videos": 163,
            "median": 0.71,
            "p25": 0.27,
            "p75": 1.18,
            "p10": 0.06,
            "p90": 2.02,
            "ci": [
                0.56,
                0.81
            ],
            "over_1": 33.3
        },
        "all_views": {
            "creators": 48,
            "videos": 51,
            "median": 0.18,
            "p25": 0.01,
            "p75": 0.42,
            "p10": 0.01,
            "p90": 0.95,
            "ci": [
                0.06,
                0.24
            ],
            "over_1": 10.4
        },
        "fund": null,
        "rewards_bins": [
            {
                "label": "Under $0.25",
                "pct": 35
            },
            {
                "label": "$0.25–0.50",
                "pct": 12.8
            },
            {
                "label": "$0.50–1",
                "pct": 23.3
            },
            {
                "label": "$1–2",
                "pct": 18.7
            },
            {
                "label": "$2–4",
                "pct": 8.6
            },
            {
                "label": "$4 or more",
                "pct": 1.6
            }
        ],
        "by_country": [
            {
                "country": "GB",
                "name": "United Kingdom",
                "creators": 20,
                "videos": 21,
                "median": 0.37,
                "p25": 0.01,
                "p75": 0.73,
                "p10": 0.01,
                "p90": 1.15,
                "ci": null,
                "over_1": 15
            },
            {
                "country": "US",
                "name": "United States",
                "creators": 17,
                "videos": 17,
                "median": 0.86,
                "p25": 0.35,
                "p75": 1.43,
                "p10": 0.18,
                "p90": 1.47,
                "ci": null,
                "over_1": 47.1
            },
            {
                "country": "BR",
                "name": "Brazil",
                "creators": 11,
                "videos": 11,
                "median": 0.21,
                "p25": 0.07,
                "p75": 0.32,
                "p10": 0.06,
                "p90": 0.69,
                "ci": null,
                "over_1": 0
            }
        ],
        "by_year": [
            {
                "year": 2023,
                "creators": 14,
                "videos": 15,
                "median": 0.66,
                "p25": 0.26,
                "p75": 0.75,
                "p10": 0.08,
                "p90": 0.88,
                "ci": null,
                "over_1": 14.3
            },
            {
                "year": 2024,
                "creators": 49,
                "videos": 54,
                "median": 0.77,
                "p25": 0.43,
                "p75": 1.15,
                "p10": 0.1,
                "p90": 1.27,
                "ci": [
                    0.62,
                    1.01
                ],
                "over_1": 38.8
            },
            {
                "year": 2025,
                "creators": 69,
                "videos": 72,
                "median": 0.43,
                "p25": 0.07,
                "p75": 0.85,
                "p10": 0.01,
                "p90": 1.18,
                "ci": [
                    0.24,
                    0.62
                ],
                "over_1": 15.9
            },
            {
                "year": 2026,
                "creators": 131,
                "videos": 161,
                "median": 0.5,
                "p25": 0.1,
                "p75": 1.54,
                "p10": 0.01,
                "p90": 2.55,
                "ci": [
                    0.32,
                    0.75
                ],
                "over_1": 34.4
            }
        ],
        "per_million": {
            "median": 550,
            "p25": 120,
            "p75": 1150
        },
        "fund_per_million": null
    },
    "script": {
        "hook": "Here's what TikTok actually paid 257 creators.",
        "number": "We read the earnings screens of 257 creators. The typical rate was $0.55 per 1,000 views, about $550 for a million. Only 29% got a dollar or more.",
        "show": "The pay-per-1,000-views chart, most creators under $1.",
        "takeaway": "Make videos over a minute, and don't plan your rent around the screenshots.",
        "study": "How much does TikTok pay per 1,000 views? We read 257 creators' earnings",
        "url": "https://www.yapanddone.com/studies/tiktok-pay-per-view/",
        "credit": "Source: Yap & Done study, yapanddone.com/studies/tiktok-pay-per-view"
    },
    "images": {
        "hero": {
            "src": "img/hero.jpg",
            "width": 1800,
            "height": 1149,
            "alt": "Real frames from videos in the study:  ();  ();  ()."
        },
        "og": {
            "src": "og.jpg",
            "square": "og-square.jpg",
            "alt": "How much does TikTok pay per 1,000 views? We read 257 creators' earnings $0.55 typical pay per 1,000 views in the Creator Rewards Program. Half of creators got between $0.12 and $1.15."
        },
        "panel": {
            "eyebrow": "YAP & DONE STUDY",
            "facts": [
                "November 2026"
            ],
            "stat": "$0.55",
            "caption": "typical pay per 1,000 views in the Creator Rewards Program. Half of creators got between $0.12 and $1.15.",
            "frames": [
                {
                    "src": "img/panel-0.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-1.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-2.jpg",
                    "width": 420,
                    "height": 746
                }
            ]
        },
        "cards": [
            {
                "id": "per-1000",
                "headline": "Typical TikTok pay per 1,000 views",
                "stat": "$0.55",
                "unit": "per 1,000 views",
                "feed": "share/per-1000-feed.png",
                "story": "share/per-1000-story.png",
                "alt": "Typical TikTok pay per 1,000 views: $0.55 per 1,000 views Creator Rewards Program, 257 creators.  Yap & Done study of 257 creators' earnings, 2026."
            },
            {
                "id": "per-million",
                "headline": "Typical pay for a million views",
                "stat": "$550",
                "unit": "per million views",
                "feed": "share/per-million-feed.png",
                "story": "share/per-million-story.png",
                "alt": "Typical pay for a million views: $550 per million views half of creators got $120–$1,150.  Yap & Done study of 257 creators' earnings, 2026."
            },
            {
                "id": "over-1",
                "headline": "Creators who got $1 or more per 1,000 views",
                "stat": "29%",
                "unit": "of creators",
                "feed": "share/over-1-feed.png",
                "story": "share/over-1-story.png",
                "alt": "Creators who got $1 or more per 1,000 views: 29% of creators the screenshots you see are the top end.  Yap & Done study of 257 creators' earnings, 2026."
            }
        ],
        "charts": [
            {
                "id": "rates",
                "title": "TikTok pay per 1,000 views",
                "src": "charts/rates.png",
                "alt": "TikTok pay per 1,000 views. Share of 257 creators, Creator Rewards Program."
            }
        ]
    }
}