{
    "hook": "Does posting your TikToks on Instagram get you punished?",
    "number": "We matched 10,512 videos creators posted on both apps. On Instagram they got +17% views against the same creator's Instagram-only Reels.",
    "show": "The \"Videos that got twice the usual on Instagram\" chart.",
    "takeaway": "Post it on both. A hit on one app is twice as likely to hit on the other.",
    "study": "Should you post the same video on TikTok and Instagram?",
    "url": "https://www.yapanddone.com/studies/tiktok-and-instagram/",
    "credit": "Source: Yap & Done study, yapanddone.com/studies/tiktok-and-instagram"
}