{
    "hook": "You don't need to talk this fast on TikTok.",
    "number": "We timed every word in 10,726 TikToks. Creators average 211 words a minute, and the fastest talkers got no more views than the slowest.",
    "show": "The views-by-talking-speed chart: every bar close to zero.",
    "takeaway": "Talk like you. What you say in the first sentence matters more than how fast you say it.",
    "study": "Does talking fast get more views on TikTok? We timed 10,726 videos",
    "url": "https://www.yapanddone.com/studies/talking-speed/",
    "credit": "Source: Yap & Done study, yapanddone.com/studies/talking-speed"
}