{
    "hook": "Same video, same account, posted twice. One got 10 times the views.",
    "number": "We found 1,102 TikToks posted twice. The typical pair's views differed 2×, and 1 in 10 differed 10 times or more.",
    "show": "The \"Pairs that differed by\" table: same video against two different videos.",
    "takeaway": "One video's views are mostly luck. Judge your content over 10 videos, not one.",
    "study": "How much of TikTok is luck? The same video, posted twice",
    "url": "https://www.yapanddone.com/studies/same-video-twice/",
    "credit": "Source: Yap & Done study, yapanddone.com/studies/same-video-twice"
}