{
    "title": "Do Part 2s and comment replies actually get more views?",
    "subtitle": "A study of 542,444 TikToks from 1,700 creators: series, comment replies, stitches and what you write under your video",
    "url": "https://www.yapanddone.com/studies/replies-and-series/",
    "published": "2026-11-08",
    "snapshot": {
        "window": "Videos posted January 2025 to October 2026",
        "collected": "2026-11-08"
    },
    "license": {
        "name": "CC BY 4.0",
        "url": "https://creativecommons.org/licenses/by/4.0/"
    },
    "citation": "Yap & Done (2026). Do Part 2s and comment replies actually get more views? https://www.yapanddone.com/studies/replies-and-series/",
    "related": [
        {
            "title": "What makes a hook actually work?",
            "url": "https://www.yapanddone.com/studies/hooks/"
        },
        {
            "title": "How often do videos actually go viral?",
            "url": "https://www.yapanddone.com/studies/going-viral/"
        }
    ],
    "sample": {
        "videos": 542444,
        "creators": 1700,
        "niches": 10
    },
    "tiktok": {
        "creators": 1700,
        "posts": 542444,
        "share": {
            "reply": {
                "pct": 2.83,
                "posts": 15331,
                "creators_using": 749
            },
            "part_any": {
                "pct": 0.83,
                "posts": 4496,
                "creators_using": 758
            },
            "part_1": {
                "pct": 0.2,
                "posts": 1111,
                "creators_using": 437
            },
            "part_2": {
                "pct": 0.34,
                "posts": 1830,
                "creators_using": 620
            },
            "part_3": {
                "pct": 0.29,
                "posts": 1555,
                "creators_using": 329
            },
            "stitch": {
                "pct": 0.14,
                "posts": 756,
                "creators_using": 187
            },
            "duet": {
                "pct": 0.06,
                "posts": 319,
                "creators_using": 68
            },
            "question": {
                "pct": 16.57,
                "posts": 89909,
                "creators_using": 1606
            }
        },
        "effects": {
            "reply": {
                "views": {
                    "pct": 4.2,
                    "lo": -0.4,
                    "hi": 9,
                    "creators": 522,
                    "posts": 14991
                },
                "comments": {
                    "pct": 6.6,
                    "lo": 3.1,
                    "hi": 10.2,
                    "creators": 508,
                    "posts": 14133
                },
                "saves": {
                    "pct": 16,
                    "lo": 11.1,
                    "hi": 21.2,
                    "creators": 503,
                    "posts": 14368
                },
                "shares": {
                    "pct": -5.8,
                    "lo": -9.1,
                    "hi": -2.3,
                    "creators": 481,
                    "posts": 12711
                }
            },
            "part_any": {
                "views": {
                    "pct": 13.6,
                    "lo": 5.5,
                    "hi": 22.2,
                    "creators": 397,
                    "posts": 3959
                },
                "comments": {
                    "pct": -3,
                    "lo": -7.4,
                    "hi": 1.6,
                    "creators": 349,
                    "posts": 3354
                },
                "saves": {
                    "pct": 34.5,
                    "lo": 27.3,
                    "hi": 42.2,
                    "creators": 371,
                    "posts": 3661
                },
                "shares": {
                    "pct": 8.9,
                    "lo": 3.4,
                    "hi": 14.6,
                    "creators": 333,
                    "posts": 3133
                }
            },
            "part_1": {
                "views": {
                    "pct": 22.3,
                    "lo": 6.7,
                    "hi": 40.2,
                    "creators": 111,
                    "posts": 692
                },
                "comments": {
                    "pct": -7.7,
                    "lo": -15.3,
                    "hi": 0.6,
                    "creators": 95,
                    "posts": 566
                },
                "saves": {
                    "pct": 32.3,
                    "lo": 19.6,
                    "hi": 46.3,
                    "creators": 101,
                    "posts": 633
                },
                "shares": {
                    "pct": 5.2,
                    "lo": -2.4,
                    "hi": 13.5,
                    "creators": 95,
                    "posts": 536
                }
            },
            "part_2": {
                "views": {
                    "pct": 20.4,
                    "lo": 9.7,
                    "hi": 32.1,
                    "creators": 212,
                    "posts": 1264
                },
                "comments": {
                    "pct": -3.4,
                    "lo": -9.8,
                    "hi": 3.6,
                    "creators": 184,
                    "posts": 1079
                },
                "saves": {
                    "pct": 36.6,
                    "lo": 27.8,
                    "hi": 46,
                    "creators": 198,
                    "posts": 1180
                },
                "shares": {
                    "pct": 12.4,
                    "lo": 4,
                    "hi": 21.4,
                    "creators": 168,
                    "posts": 975
                }
            },
            "part_3": {
                "views": {
                    "pct": 9.1,
                    "lo": -3.4,
                    "hi": 23.3,
                    "creators": 146,
                    "posts": 1312
                },
                "comments": {
                    "pct": -4,
                    "lo": -12.2,
                    "hi": 5,
                    "creators": 127,
                    "posts": 1110
                },
                "saves": {
                    "pct": 27.3,
                    "lo": 15.1,
                    "hi": 40.9,
                    "creators": 137,
                    "posts": 1208
                },
                "shares": {
                    "pct": 6.6,
                    "lo": -2.9,
                    "hi": 16.9,
                    "creators": 123,
                    "posts": 1037
                }
            },
            "stitch": {
                "views": {
                    "pct": -37.3,
                    "lo": -46.1,
                    "hi": -27,
                    "creators": 57,
                    "posts": 589
                },
                "comments": {
                    "pct": 16,
                    "lo": 3,
                    "hi": 30.6,
                    "creators": 55,
                    "posts": 547
                },
                "saves": {
                    "pct": -19.3,
                    "lo": -30.3,
                    "hi": -6.5,
                    "creators": 56,
                    "posts": 559
                },
                "shares": {
                    "pct": -16.8,
                    "lo": -31.5,
                    "hi": 1,
                    "creators": 47,
                    "posts": 495
                }
            },
            "question": {
                "views": {
                    "pct": 2.6,
                    "lo": 0.6,
                    "hi": 4.6,
                    "creators": 1446,
                    "posts": 88800
                },
                "comments": {
                    "pct": 3.8,
                    "lo": 2.1,
                    "hi": 5.5,
                    "creators": 1342,
                    "posts": 65786
                },
                "saves": {
                    "pct": -4.9,
                    "lo": -6.4,
                    "hi": -3.5,
                    "creators": 1393,
                    "posts": 76120
                },
                "shares": {
                    "pct": -5,
                    "lo": -6.6,
                    "hi": -3.5,
                    "creators": 1326,
                    "posts": 65701
                }
            }
        },
        "description": {
            "views": [
                {
                    "label": "No description",
                    "pct": -13.1,
                    "lo": -15.4,
                    "hi": -10.7,
                    "creators": 871
                },
                {
                    "label": "Under 50 characters",
                    "pct": -2.7,
                    "lo": -4.1,
                    "hi": -1.2,
                    "creators": 1399
                },
                {
                    "label": "50–149",
                    "pct": 2.6,
                    "lo": 1.2,
                    "hi": 3.9,
                    "creators": 1501
                },
                {
                    "label": "150–299",
                    "pct": 4.9,
                    "lo": 3.2,
                    "hi": 6.6,
                    "creators": 1319
                },
                {
                    "label": "300+",
                    "pct": 5.1,
                    "lo": 3.1,
                    "hi": 7.2,
                    "creators": 1176
                }
            ],
            "comments": [
                {
                    "label": "No description",
                    "pct": 1.7,
                    "lo": -0.4,
                    "hi": 3.9,
                    "creators": 754
                },
                {
                    "label": "Under 50 characters",
                    "pct": 1.8,
                    "lo": 0.5,
                    "hi": 3.2,
                    "creators": 1284
                },
                {
                    "label": "50–149",
                    "pct": -0.1,
                    "lo": -1.2,
                    "hi": 1,
                    "creators": 1388
                },
                {
                    "label": "150–299",
                    "pct": -0.7,
                    "lo": -2,
                    "hi": 0.7,
                    "creators": 1212
                },
                {
                    "label": "300+",
                    "pct": -2.4,
                    "lo": -4.1,
                    "hi": -0.8,
                    "creators": 1062
                }
            ],
            "saves": [
                {
                    "label": "No description",
                    "pct": -11.1,
                    "lo": -13.2,
                    "hi": -9,
                    "creators": 784
                },
                {
                    "label": "Under 50 characters",
                    "pct": -9.2,
                    "lo": -10.4,
                    "hi": -7.9,
                    "creators": 1326
                },
                {
                    "label": "50–149",
                    "pct": 2.9,
                    "lo": 1.8,
                    "hi": 3.9,
                    "creators": 1441
                },
                {
                    "label": "150–299",
                    "pct": 7.3,
                    "lo": 5.8,
                    "hi": 8.8,
                    "creators": 1263
                },
                {
                    "label": "300+",
                    "pct": 8.4,
                    "lo": 6.6,
                    "hi": 10.3,
                    "creators": 1118
                }
            ],
            "shares": [
                {
                    "label": "No description",
                    "pct": -4.6,
                    "lo": -6.9,
                    "hi": -2.3,
                    "creators": 725
                },
                {
                    "label": "Under 50 characters",
                    "pct": -1.2,
                    "lo": -2.5,
                    "hi": 0.1,
                    "creators": 1286
                },
                {
                    "label": "50–149",
                    "pct": 1.7,
                    "lo": 0.6,
                    "hi": 2.8,
                    "creators": 1392
                },
                {
                    "label": "150–299",
                    "pct": 1,
                    "lo": -0.4,
                    "hi": 2.3,
                    "creators": 1205
                },
                {
                    "label": "300+",
                    "pct": 1.4,
                    "lo": -0.2,
                    "hi": 3.1,
                    "creators": 1064
                }
            ]
        },
        "emoji": {
            "views": [
                {
                    "label": "No emojis",
                    "pct": -0.5,
                    "lo": -1.6,
                    "hi": 0.7,
                    "creators": 1444
                },
                {
                    "label": "1–2 emojis",
                    "pct": 0.6,
                    "lo": -0.5,
                    "hi": 1.6,
                    "creators": 1464
                },
                {
                    "label": "3 or more",
                    "pct": -0.1,
                    "lo": -1.7,
                    "hi": 1.4,
                    "creators": 1157
                }
            ],
            "comments": [
                {
                    "label": "No emojis",
                    "pct": -1.2,
                    "lo": -2.1,
                    "hi": -0.2,
                    "creators": 1343
                },
                {
                    "label": "1–2 emojis",
                    "pct": 0.4,
                    "lo": -0.6,
                    "hi": 1.3,
                    "creators": 1364
                },
                {
                    "label": "3 or more",
                    "pct": 1,
                    "lo": -0.3,
                    "hi": 2.4,
                    "creators": 1067
                }
            ],
            "saves": [
                {
                    "label": "No emojis",
                    "pct": 2.2,
                    "lo": 1.2,
                    "hi": 3.3,
                    "creators": 1388
                },
                {
                    "label": "1–2 emojis",
                    "pct": -1.7,
                    "lo": -2.5,
                    "hi": -0.8,
                    "creators": 1409
                },
                {
                    "label": "3 or more",
                    "pct": -0.6,
                    "lo": -1.9,
                    "hi": 0.7,
                    "creators": 1112
                }
            ],
            "shares": [
                {
                    "label": "No emojis",
                    "pct": -0.4,
                    "lo": -1.4,
                    "hi": 0.6,
                    "creators": 1322
                },
                {
                    "label": "1–2 emojis",
                    "pct": 0,
                    "lo": -0.9,
                    "hi": 0.9,
                    "creators": 1351
                },
                {
                    "label": "3 or more",
                    "pct": 0.5,
                    "lo": -0.9,
                    "hi": 1.8,
                    "creators": 1053
                }
            ]
        },
        "description_share": [
            {
                "label": "No description",
                "pct": 8
            },
            {
                "label": "Under 50 characters",
                "pct": 26.7
            },
            {
                "label": "50–149",
                "pct": 29.4
            },
            {
                "label": "150–299",
                "pct": 13.8
            },
            {
                "label": "300+",
                "pct": 22.2
            }
        ]
    },
    "instagram": {
        "creators": 303,
        "posts": 21840,
        "share": {
            "reply": {
                "pct": 0.01,
                "posts": 3,
                "creators_using": 3
            },
            "part_any": {
                "pct": 1.08,
                "posts": 235,
                "creators_using": 81
            },
            "part_1": {
                "pct": 0.28,
                "posts": 61,
                "creators_using": 35
            },
            "part_2": {
                "pct": 0.52,
                "posts": 113,
                "creators_using": 62
            },
            "part_3": {
                "pct": 0.28,
                "posts": 61,
                "creators_using": 27
            },
            "stitch": {
                "pct": 0.1,
                "posts": 21,
                "creators_using": 3
            },
            "duet": {
                "pct": 0,
                "posts": 0,
                "creators_using": 0
            },
            "question": {
                "pct": 27.91,
                "posts": 6095,
                "creators_using": 267
            }
        },
        "description": {
            "views": [
                {
                    "label": "Under 50 characters",
                    "pct": 2.4,
                    "lo": -5.9,
                    "hi": 11.5,
                    "creators": 125
                },
                {
                    "label": "50–149",
                    "pct": -3.8,
                    "lo": -8.6,
                    "hi": 1.4,
                    "creators": 173
                },
                {
                    "label": "150–299",
                    "pct": -0.2,
                    "lo": -6.3,
                    "hi": 6.3,
                    "creators": 176
                },
                {
                    "label": "300+",
                    "pct": 4.5,
                    "lo": -3.1,
                    "hi": 12.7,
                    "creators": 173
                }
            ],
            "comments": [
                {
                    "label": "Under 50 characters",
                    "pct": -4.4,
                    "lo": -10.7,
                    "hi": 2.4,
                    "creators": 114
                },
                {
                    "label": "50–149",
                    "pct": -5.6,
                    "lo": -10.7,
                    "hi": -0.2,
                    "creators": 160
                },
                {
                    "label": "150–299",
                    "pct": 3.4,
                    "lo": -1.4,
                    "hi": 8.4,
                    "creators": 156
                },
                {
                    "label": "300+",
                    "pct": 6.6,
                    "lo": 1.3,
                    "hi": 12.2,
                    "creators": 157
                }
            ]
        },
        "emoji": {
            "views": [
                {
                    "label": "No emojis",
                    "pct": -5.5,
                    "lo": -10.9,
                    "hi": 0.2,
                    "creators": 186
                },
                {
                    "label": "1–2 emojis",
                    "pct": 1.1,
                    "lo": -3.1,
                    "hi": 5.5,
                    "creators": 199
                },
                {
                    "label": "3 or more",
                    "pct": 5.4,
                    "lo": -1,
                    "hi": 12.1,
                    "creators": 160
                }
            ],
            "comments": [
                {
                    "label": "No emojis",
                    "pct": -7.3,
                    "lo": -12,
                    "hi": -2.4,
                    "creators": 168
                },
                {
                    "label": "1–2 emojis",
                    "pct": 2.7,
                    "lo": -1.1,
                    "hi": 6.7,
                    "creators": 183
                },
                {
                    "label": "3 or more",
                    "pct": 5.4,
                    "lo": -0.2,
                    "hi": 11.2,
                    "creators": 150
                }
            ]
        },
        "effects": {
            "question": {
                "views": {
                    "pct": 0.5,
                    "lo": -5.4,
                    "hi": 6.6,
                    "creators": 208,
                    "posts": 5841
                },
                "comments": {
                    "pct": 2.7,
                    "lo": -2.8,
                    "hi": 8.6,
                    "creators": 186,
                    "posts": 4255
                }
            }
        }
    },
    "advice": [
        "When a video does well, make a Part 2. Part 2s got 20% more views and 37% more saves than the same creator's other videos.",
        "Answer comments with videos. Reply videos got about as many views as usual (+4%), plus 16% more saves and 7% more comments, and the comment section hands you the idea.",
        "Write a real description. Videos with no written description got 13% fewer views; descriptions of 150 characters or more did best (5% more views).",
        "Think twice before stitching. Stitches got 37% fewer views than the same creator's own videos.",
        "Don't worry about emojis. They made no difference to views."
    ],
    "tldr": [
        {
            "label": "Part 2s win",
            "tone": "works",
            "text": "Part 2 videos got 20% more views, 37% more saves and 12% more shares than the same creator's other videos."
        },
        {
            "label": "Replies are free ideas",
            "tone": "works",
            "text": "Comment-reply videos got about the usual views (+4%) and 16% more saves."
        },
        {
            "label": "Write a description",
            "tone": "works",
            "text": "No written description: 13% fewer views. 300+ characters: 5% more views."
        },
        {
            "label": "Stitches cost views",
            "tone": "costs",
            "text": "Stitches got 37% fewer views than the creator's own videos, though 16% more comments."
        },
        {
            "label": "Questions: a little",
            "tone": "neutral",
            "text": "A question in the description went with 4% more comments and 3% more views, but 5% fewer saves."
        },
        {
            "label": "Emojis don't matter",
            "tone": "neutral",
            "text": "Videos with no emojis, a couple, or lots were all within 1% of each other."
        }
    ],
    "key_findings": [
        {
            "headline": "Part 2s get 20% more views",
            "text": "We compared each creator's \"Part 2\" videos with their own videos that weren't part of a series. Part 2s got 20% more views, 37% more saves and 12% more shares. Part 1s also did well (22% more views), and Part 3 onwards less so (+9%). Creators usually make a Part 2 because Part 1 struck a chord, so this is partly a sign of a good topic, not just the label."
        },
        {
            "headline": "Replying to comments doesn't cost views",
            "text": "Videos made in reply to a comment (\"Replying to @…\") got about the same views as the creator's other videos (+4%, within the margin of error), with 16% more saves and 7% more comments. They lost a little on shares (−6%). About 3% of talking-head TikToks are replies."
        },
        {
            "headline": "Write something under your video",
            "text": "Videos with no written description (nothing, or only hashtags) got 13% fewer views than the same creator's average video. Views rose with length: under 50 characters −3%, 150–299 +5%, 300+ +5%. Saves followed the same pattern, from −11% to +8%. TikTok reads descriptions for search, which may be why."
        },
        {
            "headline": "Stitches get fewer views",
            "text": "Stitches (a clip of someone else's video, then you) got 37% fewer views and 19% fewer saves than the same creator's own videos, though 16% more comments. Only 57 creators stitched often enough to compare, so treat this as a strong hint rather than a precise number."
        },
        {
            "headline": "Asking a question is a small trade",
            "text": "A question in the description went with 4% more comments and 3% more views, but 5% fewer saves and 5% fewer shares. Small effects either way."
        }
    ],
    "faq": [
        {
            "q": "Do Part 2 videos get more views on TikTok?",
            "a": "Yes. Part 2s got 20% more views and 37% more saves than the same creator's other videos. Creators usually make one because Part 1 did well, so the topic deserves some of the credit."
        },
        {
            "q": "Should I reply to comments with a video?",
            "a": "Yes, if the comment is a good question. Reply videos got about as many views as usual (+4%), 16% more saves and 7% more comments."
        },
        {
            "q": "How long should my TikTok description be?",
            "a": "Longer than a few words. Videos with no written description got 13% fewer views; 150 characters or more did best (5% more views for 300+)."
        },
        {
            "q": "Do stitches get more views?",
            "a": "No. Stitches got 37% fewer views than the same creator's own videos, though they did get 16% more comments."
        },
        {
            "q": "Do emojis in the description help?",
            "a": "No measurable difference in views, saves or shares."
        },
        {
            "q": "Is it the same on Instagram?",
            "a": "We couldn't tell: Instagram creators in our data rarely labelled series or replied with Reels, and the description length made no clear difference there."
        }
    ],
    "method": [
        "Creators and videos: the same 1,700 TikTok creators as our follower and posting studies, in 10 niches, with their posts from January 2025 (about 542,444 videos). We left out videos under 14 days old, pinned videos and the video we first found each creator through.",
        "Features come from the video's description: \"Replying to @…\" at the start (TikTok adds this to comment-reply videos), \"Part 2\" / \"Pt. 2\" and similar, \"#stitch\" or \"stitch with\", a question mark outside hashtags and tags, the length of the written description (without hashtags, tags or the \"Replying to\" label), and emojis.",
        "Comparison: each video against the median of the same creator's other videos within ±30 days. Then, for each creator who used a feature at least 3 times and skipped it at least 3 times, the average difference between the two, averaged across creators. Description length and emojis compare each group with the creator's own average across groups.",
        "Ranges are 95% ranges from the spread across creators. A feature needs at least 30 creators to be reported."
    ],
    "limitations": [
        "Observational: creators choose when to make a Part 2, reply or stitch. Part 2s in particular follow videos that already did well.",
        "Series and stitches are only counted when the description says so; unlabelled ones count as ordinary videos.",
        "Stitches and duets were rare (duets too rare to report).",
        "English-language talking-head creators in 10 niches; other kinds of accounts may differ."
    ],
    "images": {
        "hero": {
            "src": "img/hero.jpg",
            "width": 1800,
            "height": 1149,
            "alt": "Real frames from videos in the study:  ();  ();  ()."
        },
        "og": {
            "src": "og.jpg",
            "square": "og-square.jpg",
            "alt": "Do Part 2s and comment replies actually get more views? +20% more views for Part 2 videos than the same creator's other videos."
        },
        "panel": {
            "eyebrow": "YAP & DONE STUDY",
            "facts": [
                "November 2026"
            ],
            "stat": "+20%",
            "caption": "more views for Part 2 videos than the same creator's other videos.",
            "frames": [
                {
                    "src": "img/panel-0.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-1.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-2.jpg",
                    "width": 420,
                    "height": 746
                }
            ]
        },
        "cards": [
            {
                "id": "part-2",
                "headline": "Part 2 videos",
                "stat": "20%",
                "unit": "more views",
                "feed": "share/part-2-feed.png",
                "story": "share/part-2-story.png",
                "alt": "Part 2 videos: 20% more views than the same creator's other videos.  Yap & Done study of 1,700 TikTok creators, 2026."
            },
            {
                "id": "replies",
                "headline": "Replying to a comment with a video",
                "stat": "16%",
                "unit": "more saves",
                "feed": "share/replies-feed.png",
                "story": "share/replies-story.png",
                "alt": "Replying to a comment with a video: 16% more saves and about the usual views.  Yap & Done study of 1,700 TikTok creators, 2026."
            },
            {
                "id": "description",
                "headline": "Posting with no written description",
                "stat": "13%",
                "unit": "fewer views",
                "feed": "share/description-feed.png",
                "story": "share/description-story.png",
                "alt": "Posting with no written description: 13% fewer views than the same creator's average video.  Yap & Done study of 1,700 TikTok creators, 2026."
            }
        ],
        "charts": [
            {
                "id": "features",
                "title": "Against the same creator's other videos",
                "src": "charts/features.png",
                "alt": "Against the same creator's other videos. Coloured when the 95% range is clear of zero."
            },
            {
                "id": "description-length",
                "title": "Views by description length",
                "src": "charts/description-length.png",
                "alt": "Views by description length. Written characters, without hashtags or tags, against the same creator's average video."
            }
        ]
    }
}