{
    "hook": "Stop saying \"hey guys\" at the start of your TikToks.",
    "number": "We transcribed the first words of 10,799 TikToks. Greetings got -24% views compared with the same creator's other videos. Promising to show how to do something got +34%.",
    "show": "The \"Views by kind of opening\" chart, how-to at the top, greetings at the bottom.",
    "takeaway": "Your first sentence should say what they'll get. Save the hello for the end.",
    "study": "The first words of a TikTok: which openings get more views?",
    "url": "https://www.yapanddone.com/studies/opening-words/",
    "credit": "Source: Yap & Done study, yapanddone.com/studies/opening-words"
}