{
    "hook": "Should you take TikTok growth advice from people who post TikTok growth advice?",
    "number": "We checked 136 growth-tips creators. They have the biggest followings of any niche we track, but a typical video reaches about 4 views per 100 followers, the fewest of all 11 niches.",
    "show": "The \"Views per 100 followers, by niche\" chart, with growth tips at the bottom.",
    "takeaway": "Before you copy someone's advice, look at their typical video, not their follower count.",
    "study": "Do TikTok growth-tips creators get more views?",
    "url": "https://www.yapanddone.com/studies/growth-gurus/",
    "credit": "Source: Yap & Done study, yapanddone.com/studies/growth-gurus"
}