{
    "title": "Do TikTok growth-tips creators get more views?",
    "subtitle": "136 creators who teach other creators how to grow, against 1,636 creators in 10 other niches: followers, views, breakouts and shares",
    "lede": "A lot of TikTok advice about growing on TikTok comes from creators whose niche is growing on TikTok. We compared 136 of them with 1,636 creators in 10 other advice niches, from dating to real estate, using every video each posted in the last year.",
    "url": "https://www.yapanddone.com/studies/growth-gurus/",
    "published": "2026-11-10",
    "about": [
        "TikTok growth tips",
        "Content creators",
        "Creator economy",
        "TikTok followers",
        "Short-form video"
    ],
    "snapshot": {
        "window": "Videos posted in the 12 months to November 2026",
        "collected": "2026-11-10"
    },
    "license": {
        "name": "CC BY 4.0",
        "url": "https://creativecommons.org/licenses/by/4.0/"
    },
    "citation": "Yap & Done (2026). Do TikTok growth-tips creators get more views? https://www.yapanddone.com/studies/growth-gurus/",
    "sample": {
        "videos": 421720,
        "accounts": 1772,
        "label": "421,720 videos from 1,772 TikTok creators"
    },
    "advice": [
        "Judge advice by the views, not the follower count. Growth-tips creators had the biggest followings in our study (median 75,300) but a typical video reached about 4 views per 100 followers, the fewest of any niche.",
        "Check a coach's usual video, not their best one. 41% of growth-tips creators had a video past 1 million views in the last year, but their typical video got about 2,589 views.",
        "A big following doesn't mean people watch. Even against creators with the same number of followers, growth-tips creators got about half the views per follower of other niches.",
        "What they do well: their videos get shared and saved. Growth tips had the most shares per 1,000 views of any niche (3.1, against 1.6 elsewhere). Useful, specific tips travel."
    ],
    "tldr": [
        {
            "label": "Biggest followings",
            "tone": "neutral",
            "text": "Growth-tips creators: median 75,300 followers, about 5 times the other niches (15,549)."
        },
        {
            "label": "Fewest views per follower",
            "tone": "costs",
            "text": "4 views per 100 followers on a typical video, against 14.7 in other niches."
        },
        {
            "label": "Same size, fewer views",
            "tone": "costs",
            "text": "At 100k–1M followers, a growth-tips creator's typical video got 4,724 views; other niches got 10,813."
        },
        {
            "label": "More breakouts",
            "tone": "works",
            "text": "9% of their videos got 10 times their usual views, against 6% elsewhere."
        },
        {
            "label": "Most shared",
            "tone": "works",
            "text": "3.1 shares per 1,000 views, the most of any niche (others: 1.6)."
        }
    ],
    "key_findings": [
        {
            "headline": "Growth-tips creators have the biggest followings",
            "text": "The median growth-tips creator in our study had 75,300 followers, against 15,549 across the other 10 niches. Only 15% had under 10,000 followers, against 43% elsewhere."
        },
        {
            "headline": "But the fewest views per follower of any niche",
            "text": "A typical growth-tips video reached about 4 views per 100 followers (range 2.9–5.4). Across the other niches it was 14.7, and every one of them was higher; Manifestation, the next lowest, got 8."
        },
        {
            "headline": "At the same follower size, they got fewer views",
            "text": "Comparing creators with similar followings: 1k–10k followers: 10.5 views per 100 followers against 23.8; 10k–100k followers: 4.1 views per 100 followers against 7.8; 100k–1M followers: 2.1 views per 100 followers against 4.8. Their raw views are middling (a typical video got 2,589, 4th of 11 niches) because their followings are bigger."
        },
        {
            "headline": "They break out more often, and get shared most",
            "text": "9% of growth-tips videos got at least 10 times the creator's usual views (range 8.2–10.7%), against 6% in other niches. 41% of these creators had a video past 1 million views in the year, against 27%. Their videos got 3.1 shares and 8.6 saves per 1,000 views, against 1.6 and 6.2."
        },
        {
            "headline": "They post a bit more",
            "text": "Growth-tips creators posted a median of 7 videos a week, against 5.1 in other niches."
        }
    ],
    "sections": [
        {
            "id": "niches",
            "eyebrow": "By niche",
            "title": "Views per 100 followers, every niche",
            "intro": "A typical video's views for each creator, divided by their followers, then the median creator in each niche.",
            "blocks": [
                {
                    "kind": "share",
                    "title": "Views per 100 followers (typical video)",
                    "scale": 60,
                    "rows": [
                        [
                            "AI video editing",
                            52.578550547728554,
                            "52.6"
                        ],
                        [
                            "Skincare and beauty",
                            28.30567672497789,
                            "28.3"
                        ],
                        [
                            "Real estate",
                            21.440674982856482,
                            "21.4"
                        ],
                        [
                            "Personal finance",
                            14.93425605536332,
                            "14.9"
                        ],
                        [
                            "Business and marketing",
                            14.768907092817654,
                            "14.8"
                        ],
                        [
                            "Careers and job search",
                            14.65618701361781,
                            "14.7"
                        ],
                        [
                            "Fitness and nutrition",
                            13.583690582333684,
                            "13.6"
                        ],
                        [
                            "Dating and relationships",
                            12.956422819376257,
                            "13"
                        ],
                        [
                            "Nervous system regulation",
                            9.821440115850583,
                            "9.8"
                        ],
                        [
                            "Manifestation",
                            7.958479158314002,
                            "8"
                        ],
                        [
                            "▶ Growth tips for creators",
                            4.0216687247968546,
                            "4"
                        ]
                    ],
                    "note": "Higher means more of a creator's followers (or people like them) watch a normal video."
                },
                {
                    "kind": "table",
                    "title": "Every niche",
                    "head": [
                        "Niche",
                        "Followers",
                        "Typical views",
                        "Views per 100 followers",
                        "10× breakouts",
                        "Shares per 1k views"
                    ],
                    "rows": [
                        [
                            "Dating and relationships",
                            "51,656",
                            "6,568",
                            "13",
                            "9%",
                            "1.7"
                        ],
                        [
                            "Skincare and beauty",
                            "17,749",
                            "5,534",
                            "28.3",
                            "7%",
                            "1"
                        ],
                        [
                            "Fitness and nutrition",
                            "30,101",
                            "2,665",
                            "13.6",
                            "6%",
                            "1.1"
                        ],
                        [
                            "Growth tips for creators",
                            "75,300",
                            "2,589",
                            "4",
                            "9%",
                            "3.1"
                        ],
                        [
                            "Personal finance",
                            "17,434",
                            "2,043",
                            "14.9",
                            "7%",
                            "2"
                        ],
                        [
                            "Manifestation",
                            "34,956",
                            "1,938",
                            "8",
                            "6%",
                            "2.9"
                        ],
                        [
                            "Careers and job search",
                            "10,561",
                            "1,186",
                            "14.7",
                            "7%",
                            "1.7"
                        ],
                        [
                            "Nervous system regulation",
                            "17,537",
                            "991",
                            "9.8",
                            "6%",
                            "1.8"
                        ],
                        [
                            "AI video editing",
                            "3,768",
                            "866",
                            "52.6",
                            "6%",
                            "2"
                        ],
                        [
                            "Real estate",
                            "3,242",
                            "839",
                            "21.4",
                            "6%",
                            "1.5"
                        ],
                        [
                            "Business and marketing",
                            "7,149",
                            "817",
                            "14.8",
                            "5%",
                            "1.1"
                        ]
                    ],
                    "note": "Medians across creators. Sorted by typical views."
                }
            ]
        },
        {
            "id": "same-size",
            "eyebrow": "Same size",
            "title": "Creators with the same number of followers",
            "intro": "Bigger accounts get fewer views per follower in every niche, so we compared creators of similar size.",
            "blocks": [
                {
                    "kind": "table",
                    "title": "Typical video, by follower count",
                    "head": [
                        "Followers",
                        "Growth tips: views",
                        "Other niches: views",
                        "Growth tips: per 100 followers",
                        "Other niches: per 100 followers"
                    ],
                    "rows": [
                        [
                            "1k–10k",
                            "692",
                            "775",
                            "10.5",
                            "23.8"
                        ],
                        [
                            "10k–100k",
                            "1,909",
                            "2,348",
                            "4.1",
                            "7.8"
                        ],
                        [
                            "100k–1M",
                            "4,724",
                            "10,813",
                            "2.1",
                            "4.8"
                        ]
                    ],
                    "note": "Growth-tips creators in each row: 1k–10k 21, 10k–100k 57, 100k–1M 53."
                }
            ]
        },
        {
            "id": "shares",
            "eyebrow": "Shares",
            "title": "What growth tips do well",
            "intro": "Shares per 1,000 views on a typical video.",
            "blocks": [
                {
                    "kind": "share",
                    "title": "Shares per 1,000 views",
                    "scale": 3.5,
                    "rows": [
                        [
                            "▶ Growth tips for creators",
                            3.050515359083077,
                            "3.1"
                        ],
                        [
                            "Manifestation",
                            2.8997667278586055,
                            "2.9"
                        ],
                        [
                            "AI video editing",
                            1.9838879265891252,
                            "2"
                        ],
                        [
                            "Personal finance",
                            1.9835320142558683,
                            "2"
                        ],
                        [
                            "Nervous system regulation",
                            1.7793594306049823,
                            "1.8"
                        ],
                        [
                            "Careers and job search",
                            1.6999527465563085,
                            "1.7"
                        ],
                        [
                            "Dating and relationships",
                            1.67570213251893,
                            "1.7"
                        ],
                        [
                            "Real estate",
                            1.4882306151906097,
                            "1.5"
                        ],
                        [
                            "Business and marketing",
                            1.101064914764408,
                            "1.1"
                        ],
                        [
                            "Fitness and nutrition",
                            1.0882728761269602,
                            "1.1"
                        ],
                        [
                            "Skincare and beauty",
                            1.0290757567641855,
                            "1"
                        ]
                    ]
                }
            ]
        }
    ],
    "faq": [
        {
            "q": "Should you take TikTok growth advice from TikTok creators?",
            "a": "Check their typical video, not their follower count. Growth-tips creators had the biggest followings in our study but the fewest views per follower: about 4 per 100, against 14.7 in other niches."
        },
        {
            "q": "Why do growth-tips creators get fewer views per follower?",
            "a": "We can't see who follows them, but a likely reason is that their followers are other creators who followed for one tip and don't watch every video. Follow-for-follow and bought followers would do the same."
        },
        {
            "q": "Do growth-tips creators go viral more?",
            "a": "A bit: 9% of their videos got 10 times the creator's usual views, against 6% in other niches, and their videos got shared the most."
        },
        {
            "q": "Which niche gets the most views per follower?",
            "a": "In our study, AI video editing (52.6 views per 100 followers on a typical video)."
        }
    ],
    "method": [
        "Creators: the TikTok creators our niche tracker follows in 11 advice niches, found by searching each niche's topics. Growth tips is the niche \"content creation and social media growth tips for creators\". 1,772 creators had at least 10 videos in the last year and a follower count.",
        "Videos: every video each creator posted in the 12 months before we looked, from their profile, not just the ones that showed up in search. Pinned videos and videos under 7 days old were left out.",
        "Typical views: the median views of the creator's videos. Views per follower: that divided by their followers now. A breakout: a video with at least 10 times the creator's typical views. Shares per 1,000 views: the median over the creator's videos.",
        "Each creator counts once. Niche figures are the median creator. Ranges are 95% ranges from resampling creators."
    ],
    "limitations": [
        "The creators were found by searching, which favours popular accounts in every niche, so none of these are typical TikTok accounts. The comparison is between niches found the same way.",
        "Followers now against views over the year: a creator who grew fast during the year looks like they get fewer views per follower.",
        "We can't see who the followers are, so \"other creators follow them\" is a guess, not something we measured.",
        "No creators are named. We are comparing a niche, not judging anyone's advice."
    ],
    "related": [
        {
            "title": "How long does it take to get 1,000 followers?",
            "url": "https://www.yapanddone.com/studies/first-1000-followers/"
        },
        {
            "title": "Is the TikTok 200-view jail real?",
            "url": "https://www.yapanddone.com/studies/200-view-jail/"
        }
    ],
    "more": {
        "title": "Advice we tested",
        "text": "Our other studies test common TikTok advice (hooks, posting times, length, captions) against each creator's own videos."
    },
    "results": {
        "generated_at": "2026-11-10T21:55:27-06:00",
        "days": 365,
        "min_posts": 10,
        "niche_count": 11,
        "gurus": {
            "creators": 136,
            "videos": 16275,
            "followers": {
                "median": 75300,
                "lo": 56295.95,
                "hi": 103145,
                "n": 136
            },
            "median_views": {
                "median": 2588.75,
                "lo": 1792.4,
                "hi": 3478,
                "n": 136
            },
            "views_per_follower": {
                "median": 0.04021668724796855,
                "lo": 0.0292,
                "hi": 0.0538,
                "n": 136
            },
            "hit_rate": {
                "pct": 9.365088854049574,
                "lo": 8.17,
                "hi": 10.65,
                "n": 136
            },
            "had_1m": {
                "pct": 41.1764705882353,
                "lo": 33.09,
                "hi": 50,
                "n": 136
            },
            "shares_per_1k": {
                "median": 3.050515359083077,
                "lo": 2.2112,
                "hi": 4.0869,
                "n": 136
            },
            "saves_per_1k": {
                "median": 8.598163467520951,
                "lo": 6.8323,
                "hi": 11.5185,
                "n": 136
            },
            "comments_per_1k": {
                "median": 2.952984880964401,
                "lo": 2.1482,
                "hi": 4.4611,
                "n": 136
            },
            "per_week": {
                "median": 6.960087506919128,
                "lo": 5.9229,
                "hi": 8.0309,
                "n": 136
            },
            "under_10k": {
                "pct": 15.441176470588236,
                "lo": 10.290000000000001,
                "hi": 22.06,
                "n": 136
            }
        },
        "others": {
            "creators": 1636,
            "videos": 405445,
            "followers": {
                "median": 15549,
                "lo": 12836.8,
                "hi": 19246.15,
                "n": 1636
            },
            "median_views": {
                "median": 1526.25,
                "lo": 1355.475,
                "hi": 1778,
                "n": 1636
            },
            "views_per_follower": {
                "median": 0.14725202384373276,
                "lo": 0.1313,
                "hi": 0.1639,
                "n": 1636
            },
            "hit_rate": {
                "pct": 6.361489379218587,
                "lo": 6.1,
                "hi": 6.64,
                "n": 1636
            },
            "had_1m": {
                "pct": 27.017114914425427,
                "lo": 25.15,
                "hi": 29.4,
                "n": 1636
            },
            "shares_per_1k": {
                "median": 1.6278194705676103,
                "lo": 1.4916,
                "hi": 1.7311,
                "n": 1636
            },
            "saves_per_1k": {
                "median": 6.217623257132548,
                "lo": 5.8429,
                "hi": 6.7079,
                "n": 1636
            },
            "comments_per_1k": {
                "median": 1.1744058182320316,
                "lo": 1.0834,
                "hi": 1.2807,
                "n": 1636
            },
            "per_week": {
                "median": 5.0869901492046665,
                "lo": 4.8149,
                "hi": 5.3128,
                "n": 1636
            },
            "under_10k": {
                "pct": 43.0317848410758,
                "lo": 40.71,
                "hi": 45.72,
                "n": 1636
            }
        },
        "niches": [
            {
                "id": 12,
                "name": "dating and relationship advice",
                "creators": 132,
                "videos": 44308,
                "followers": {
                    "median": 51655.5,
                    "lo": 40342.2875,
                    "hi": 80931.6875,
                    "n": 132
                },
                "median_views": {
                    "median": 6567.75,
                    "lo": 3945.1375,
                    "hi": 10170.3063,
                    "n": 132
                },
                "views_per_follower": {
                    "median": 0.12956422819376257,
                    "lo": 0.1002,
                    "hi": 0.1783,
                    "n": 132
                },
                "hit_rate": {
                    "pct": 8.763369744133918,
                    "lo": 7.7700000000000005,
                    "hi": 9.719999999999999,
                    "n": 132
                },
                "had_1m": {
                    "pct": 50.75757575757576,
                    "lo": 40.910000000000004,
                    "hi": 59.089999999999996,
                    "n": 132
                },
                "shares_per_1k": {
                    "median": 1.67570213251893,
                    "lo": 1.4016,
                    "hi": 2.0396,
                    "n": 132
                },
                "saves_per_1k": {
                    "median": 8.043341477853142,
                    "lo": 6.6778,
                    "hi": 9.1893,
                    "n": 132
                },
                "comments_per_1k": {
                    "median": 1.0872001070226796,
                    "lo": 0.8612,
                    "hi": 1.214,
                    "n": 132
                },
                "per_week": {
                    "median": 7.11408702201281,
                    "lo": 6.3333,
                    "hi": 7.7185,
                    "n": 132
                },
                "under_10k": {
                    "pct": 21.96969696969697,
                    "lo": 15.15,
                    "hi": 28.79,
                    "n": 132
                }
            },
            {
                "id": 13,
                "name": "skincare and beauty advice",
                "creators": 177,
                "videos": 40502,
                "followers": {
                    "median": 17749,
                    "lo": 11901,
                    "hi": 35605.775,
                    "n": 177
                },
                "median_views": {
                    "median": 5533.5,
                    "lo": 3907,
                    "hi": 9594,
                    "n": 177
                },
                "views_per_follower": {
                    "median": 0.2830567672497789,
                    "lo": 0.2208,
                    "hi": 0.3527,
                    "n": 177
                },
                "hit_rate": {
                    "pct": 6.639113624515448,
                    "lo": 5.92,
                    "hi": 7.39,
                    "n": 177
                },
                "had_1m": {
                    "pct": 42.93785310734463,
                    "lo": 35.589999999999996,
                    "hi": 49.72,
                    "n": 177
                },
                "shares_per_1k": {
                    "median": 1.0290757567641855,
                    "lo": 0.8732,
                    "hi": 1.1256,
                    "n": 177
                },
                "saves_per_1k": {
                    "median": 4.8375950241879755,
                    "lo": 4.2608,
                    "hi": 5.4849,
                    "n": 177
                },
                "comments_per_1k": {
                    "median": 1.2399832721413504,
                    "lo": 1.0485,
                    "hi": 1.4918,
                    "n": 177
                },
                "per_week": {
                    "median": 4.738989297309114,
                    "lo": 4.1428,
                    "hi": 5.4112,
                    "n": 177
                },
                "under_10k": {
                    "pct": 40.67796610169491,
                    "lo": 33.6,
                    "hi": 47.75,
                    "n": 177
                }
            },
            {
                "id": 9,
                "name": "fitness and nutrition",
                "creators": 163,
                "videos": 49991,
                "followers": {
                    "median": 30101,
                    "lo": 13408,
                    "hi": 43062,
                    "n": 163
                },
                "median_views": {
                    "median": 2665,
                    "lo": 1820.7125,
                    "hi": 3877,
                    "n": 163
                },
                "views_per_follower": {
                    "median": 0.13583690582333685,
                    "lo": 0.0943,
                    "hi": 0.1985,
                    "n": 163
                },
                "hit_rate": {
                    "pct": 5.650613459373987,
                    "lo": 4.93,
                    "hi": 6.38,
                    "n": 163
                },
                "had_1m": {
                    "pct": 37.423312883435585,
                    "lo": 30.06,
                    "hi": 44.79,
                    "n": 163
                },
                "shares_per_1k": {
                    "median": 1.0882728761269602,
                    "lo": 0.9166,
                    "hi": 1.2799,
                    "n": 163
                },
                "saves_per_1k": {
                    "median": 3.4965034965034967,
                    "lo": 2.8867,
                    "hi": 4.1038,
                    "n": 163
                },
                "comments_per_1k": {
                    "median": 0.7905660815640865,
                    "lo": 0.6448,
                    "hi": 1.0057,
                    "n": 163
                },
                "per_week": {
                    "median": 5.55233744930455,
                    "lo": 4.6813,
                    "hi": 6.7024,
                    "n": 163
                },
                "under_10k": {
                    "pct": 40.49079754601227,
                    "lo": 32.519999999999996,
                    "hi": 48.47,
                    "n": 163
                }
            },
            {
                "id": 14,
                "name": "content creation and social media growth tips for creators",
                "creators": 136,
                "videos": 16275,
                "followers": {
                    "median": 75300,
                    "lo": 56295.95,
                    "hi": 103145,
                    "n": 136
                },
                "median_views": {
                    "median": 2588.75,
                    "lo": 1792.4,
                    "hi": 3478,
                    "n": 136
                },
                "views_per_follower": {
                    "median": 0.04021668724796855,
                    "lo": 0.0292,
                    "hi": 0.0538,
                    "n": 136
                },
                "hit_rate": {
                    "pct": 9.365088854049574,
                    "lo": 8.17,
                    "hi": 10.65,
                    "n": 136
                },
                "had_1m": {
                    "pct": 41.1764705882353,
                    "lo": 33.09,
                    "hi": 50,
                    "n": 136
                },
                "shares_per_1k": {
                    "median": 3.050515359083077,
                    "lo": 2.2112,
                    "hi": 4.0869,
                    "n": 136
                },
                "saves_per_1k": {
                    "median": 8.598163467520951,
                    "lo": 6.8323,
                    "hi": 11.5185,
                    "n": 136
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            "shares_per_1k": 1,
            "saves_per_1k": 2,
            "followers": 1
        }
    },
    "script": {
        "hook": "Should you take TikTok growth advice from people who post TikTok growth advice?",
        "number": "We checked 136 growth-tips creators. They have the biggest followings of any niche we track, but a typical video reaches about 4 views per 100 followers, the fewest of all 11 niches.",
        "show": "The \"Views per 100 followers, by niche\" chart, with growth tips at the bottom.",
        "takeaway": "Before you copy someone's advice, look at their typical video, not their follower count.",
        "study": "Do TikTok growth-tips creators get more views?",
        "url": "https://www.yapanddone.com/studies/growth-gurus/",
        "credit": "Source: Yap & Done study, yapanddone.com/studies/growth-gurus"
    },
    "images": {
        "hero": {
            "src": "img/hero.jpg",
            "width": 1800,
            "height": 1149,
            "alt": "Real frames from videos in the study:  ();  ();  ()."
        },
        "og": {
            "src": "og.jpg",
            "square": "og-square.jpg",
            "alt": "Do TikTok growth-tips creators get more views? 4 views per 100 followers on a typical video from a growth-tips creator, the fewest of all 11 niches. Creators in the other niches got 14.7."
        },
        "panel": {
            "eyebrow": "YAP & DONE STUDY",
            "facts": [
                "November 2026"
            ],
            "stat": "4",
            "caption": "views per 100 followers on a typical video from a growth-tips creator, the fewest of all 11 niches. Creators in the other niches got 14.7.",
            "frames": [
                {
                    "src": "img/panel-0.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-1.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-2.jpg",
                    "width": 420,
                    "height": 746
                }
            ]
        },
        "cards": [
            {
                "id": "views-per-follower",
                "headline": "Views per 100 followers on a typical growth-tips video",
                "stat": "4",
                "unit": "views",
                "feed": "share/views-per-follower-feed.png",
                "story": "share/views-per-follower-story.png",
                "alt": "Views per 100 followers on a typical growth-tips video: 4 views other niches: 14.7.  Yap & Done study of 421,720 videos from 1,772 TikTok creators, 2026."
            },
            {
                "id": "followers",
                "headline": "Followers of the median growth-tips creator",
                "stat": "75,300",
                "unit": "followers",
                "feed": "share/followers-feed.png",
                "story": "share/followers-story.png",
                "alt": "Followers of the median growth-tips creator: 75,300 followers other niches: 15,549.  Yap & Done study of 421,720 videos from 1,772 TikTok creators, 2026."
            },
            {
                "id": "shares",
                "headline": "Shares per 1,000 views on growth tips",
                "stat": "3.1",
                "unit": "shares",
                "feed": "share/shares-feed.png",
                "story": "share/shares-story.png",
                "alt": "Shares per 1,000 views on growth tips: 3.1 shares the most of any niche (others: 1.6).  Yap & Done study of 421,720 videos from 1,772 TikTok creators, 2026."
            }
        ],
        "charts": [
            {
                "id": "views-per-follower",
                "title": "Views per 100 followers, by niche",
                "src": "charts/views-per-follower.png",
                "alt": "Views per 100 followers, by niche. Typical video, median creator. TikTok, last 12 months."
            }
        ]
    }
}