{
    "title": "How often do videos actually go viral?",
    "subtitle": "A study of 564,297 TikTok and Instagram videos from 2,003 creators: the odds of a breakout, how many videos new creators make before their first big one, and how long a video keeps getting views",
    "url": "https://www.yapanddone.com/studies/going-viral/",
    "published": "2026-11-08",
    "snapshot": {
        "window": "Videos posted January 2025 to October 2026",
        "collected": "2026-11-08"
    },
    "license": {
        "name": "CC BY 4.0",
        "url": "https://creativecommons.org/licenses/by/4.0/"
    },
    "citation": "Yap & Done (2026). How often do videos actually go viral? https://www.yapanddone.com/studies/going-viral/",
    "related": [
        {
            "title": "How often should you actually post?",
            "url": "https://www.yapanddone.com/studies/posting-habits/"
        },
        {
            "title": "Does having followers actually get you more views?",
            "url": "https://www.yapanddone.com/studies/followers/"
        }
    ],
    "sample": {
        "videos": 564297,
        "creators": 2003,
        "tiktok_creators": 1700,
        "instagram_creators": 303,
        "new_creators": 775,
        "niches": 10
    },
    "tiktok": {
        "creators": 1700,
        "posts": 542456,
        "odds": {
            "creators": 1498,
            "below_half_pct": 16.56,
            "x2": {
                "pct": 23.39,
                "creators_with_any": 99.9
            },
            "x5": {
                "pct": 10.53,
                "creators_with_any": 97.3
            },
            "x10": {
                "pct": 5.88,
                "creators_with_any": 92.2
            },
            "x100": {
                "pct": 0.6,
                "creators_with_any": 52.5
            }
        },
        "concentration": {
            "creators": 1519,
            "top10_share": {
                "median": 65.48353826979366,
                "p25": 50.91807552216781,
                "p75": 76.48765669595726
            },
            "best_video_share": {
                "median": 11.629186414222435,
                "p25": 6.51825862644273,
                "p75": 20.09298515585261
            }
        },
        "odds_by_tier": [
            {
                "tier": "Under 1k",
                "creators": 205,
                "below_half_pct": 14.89,
                "x2": {
                    "pct": 17.87,
                    "creators_with_any": 99.5
                },
                "x5": {
                    "pct": 5.2,
                    "creators_with_any": 84.4
                },
                "x10": {
                    "pct": 2.23,
                    "creators_with_any": 60
                },
                "x100": {
                    "pct": 0.14,
                    "creators_with_any": 11.7
                }
            },
            {
                "tier": "1k–10k",
                "creators": 383,
                "below_half_pct": 12.61,
                "x2": {
                    "pct": 20.19,
                    "creators_with_any": 99.7
                },
                "x5": {
                    "pct": 8.98,
                    "creators_with_any": 97.9
                },
                "x10": {
                    "pct": 5.2,
                    "creators_with_any": 93.7
                },
                "x100": {
                    "pct": 0.57,
                    "creators_with_any": 46.2
                }
            },
            {
                "tier": "10k–100k",
                "creators": 522,
                "below_half_pct": 17.09,
                "x2": {
                    "pct": 24.88,
                    "creators_with_any": 100
                },
                "x5": {
                    "pct": 11.91,
                    "creators_with_any": 99.8
                },
                "x10": {
                    "pct": 6.87,
                    "creators_with_any": 98.3
                },
                "x100": {
                    "pct": 0.79,
                    "creators_with_any": 64.9
                }
            },
            {
                "tier": "100k–1M",
                "creators": 320,
                "below_half_pct": 20.36,
                "x2": {
                    "pct": 27.42,
                    "creators_with_any": 100
                },
                "x5": {
                    "pct": 13.27,
                    "creators_with_any": 100
                },
                "x10": {
                    "pct": 7.45,
                    "creators_with_any": 99.7
                },
                "x100": {
                    "pct": 0.68,
                    "creators_with_any": 68.4
                }
            },
            {
                "tier": "1M+",
                "creators": 68,
                "below_half_pct": 21.81,
                "x2": {
                    "pct": 27.75,
                    "creators_with_any": 100
                },
                "x5": {
                    "pct": 11.92,
                    "creators_with_any": 100
                },
                "x10": {
                    "pct": 5.66,
                    "creators_with_any": 98.5
                },
                "x100": {
                    "pct": 0.29,
                    "creators_with_any": 39.7
                }
            }
        ],
        "lifespan": {
            "videos": 88571,
            "buckets": [
                {
                    "from": 0.25,
                    "to": 0.5,
                    "videos": 223,
                    "daily_pct": 38.147
                },
                {
                    "from": 0.5,
                    "to": 1,
                    "videos": 684,
                    "daily_pct": 18.931
                },
                {
                    "from": 1,
                    "to": 2,
                    "videos": 1455,
                    "daily_pct": 8.253
                },
                {
                    "from": 2,
                    "to": 3,
                    "videos": 1451,
                    "daily_pct": 4.319
                },
                {
                    "from": 3,
                    "to": 5,
                    "videos": 2498,
                    "daily_pct": 2.465
                },
                {
                    "from": 5,
                    "to": 7,
                    "videos": 2023,
                    "daily_pct": 1.591
                },
                {
                    "from": 7,
                    "to": 10,
                    "videos": 3490,
                    "daily_pct": 1.246
                },
                {
                    "from": 10,
                    "to": 14,
                    "videos": 3628,
                    "daily_pct": 0.867
                },
                {
                    "from": 14,
                    "to": 21,
                    "videos": 5880,
                    "daily_pct": 0.69
                },
                {
                    "from": 21,
                    "to": 30,
                    "videos": 6414,
                    "daily_pct": 0.474
                },
                {
                    "from": 30,
                    "to": 45,
                    "videos": 9365,
                    "daily_pct": 0.274
                },
                {
                    "from": 45,
                    "to": 60,
                    "videos": 8488,
                    "daily_pct": 0.282
                },
                {
                    "from": 60,
                    "to": 90,
                    "videos": 12477,
                    "daily_pct": 0.144
                },
                {
                    "from": 90,
                    "to": 120,
                    "videos": 8112,
                    "daily_pct": 0.142
                },
                {
                    "from": 120,
                    "to": 180,
                    "videos": 9317,
                    "daily_pct": 0.174
                },
                {
                    "from": 180,
                    "to": 270,
                    "videos": 7530,
                    "daily_pct": 0.182
                },
                {
                    "from": 270,
                    "to": 365,
                    "videos": 3655,
                    "daily_pct": 0.112
                },
                {
                    "from": 365,
                    "to": 540,
                    "videos": 1881,
                    "daily_pct": 0.043
                }
            ],
            "curve": [
                {
                    "day": 0.5,
                    "share_of_year": 37
                },
                {
                    "day": 1,
                    "share_of_year": 40.4
                },
                {
                    "day": 2,
                    "share_of_year": 43.7
                },
                {
                    "day": 3,
                    "share_of_year": 45.6
                },
                {
                    "day": 7,
                    "share_of_year": 49.4
                },
                {
                    "day": 14,
                    "share_of_year": 53
                },
                {
                    "day": 30,
                    "share_of_year": 58.1
                },
                {
                    "day": 60,
                    "share_of_year": 63.1
                },
                {
                    "day": 90,
                    "share_of_year": 65.9
                },
                {
                    "day": 120,
                    "share_of_year": 68.8
                },
                {
                    "day": 150,
                    "share_of_year": 72.5
                },
                {
                    "day": 180,
                    "share_of_year": 76.3
                },
                {
                    "day": 210,
                    "share_of_year": 80.6
                },
                {
                    "day": 240,
                    "share_of_year": 85.1
                },
                {
                    "day": 270,
                    "share_of_year": 89.9
                },
                {
                    "day": 300,
                    "share_of_year": 93
                },
                {
                    "day": 330,
                    "share_of_year": 96.2
                }
            ],
            "older_than_90_days": {
                "videos": 30916,
                "still_gaining_pct": 80.6,
                "gaining_1pct_a_day_pct": 15.62
            }
        },
        "first_hit": {
            "creators": 775,
            "videos_posted": {
                "median": 126,
                "p25": 43.5,
                "p75": 277.5
            },
            "reach": [
                {
                    "views": 10000,
                    "reached": 584,
                    "reached_pct": 75.4,
                    "videos": {
                        "median": 9,
                        "p25": 2,
                        "p75": 29
                    },
                    "days": {
                        "median": 10.978802083333333,
                        "p25": 1.0176707175925925,
                        "p75": 54.12178819444445
                    },
                    "within": [
                        {
                            "videos": 10,
                            "creators": 729,
                            "pct": 40.3
                        },
                        {
                            "videos": 30,
                            "creators": 638,
                            "pct": 60.5
                        },
                        {
                            "videos": 50,
                            "creators": 559,
                            "pct": 69.9
                        },
                        {
                            "videos": 100,
                            "creators": 440,
                            "pct": 80.7
                        }
                    ]
                },
                {
                    "views": 100000,
                    "reached": 447,
                    "reached_pct": 57.7,
                    "videos": {
                        "median": 23,
                        "p25": 6,
                        "p75": 73.5
                    },
                    "days": {
                        "median": 34.87802083333333,
                        "p25": 6.137372685185185,
                        "p75": 133.1060185185185
                    },
                    "within": [
                        {
                            "videos": 10,
                            "creators": 729,
                            "pct": 19.3
                        },
                        {
                            "videos": 30,
                            "creators": 638,
                            "pct": 33.5
                        },
                        {
                            "videos": 50,
                            "creators": 559,
                            "pct": 41.7
                        },
                        {
                            "videos": 100,
                            "creators": 440,
                            "pct": 56.4
                        }
                    ]
                },
                {
                    "views": 1000000,
                    "reached": 176,
                    "reached_pct": 22.7,
                    "videos": {
                        "median": 50,
                        "p25": 18.75,
                        "p75": 138.75
                    },
                    "days": {
                        "median": 62.343900462962964,
                        "p25": 18.784039351851852,
                        "p75": 169.91489293981482
                    },
                    "within": [
                        {
                            "videos": 10,
                            "creators": 729,
                            "pct": 4.3
                        },
                        {
                            "videos": 30,
                            "creators": 638,
                            "pct": 7.7
                        },
                        {
                            "videos": 50,
                            "creators": 559,
                            "pct": 12.9
                        },
                        {
                            "videos": 100,
                            "creators": 440,
                            "pct": 17.3
                        }
                    ]
                }
            ]
        }
    },
    "instagram": {
        "creators": 303,
        "posts": 21841,
        "odds": {
            "creators": 209,
            "below_half_pct": 17.93,
            "x2": {
                "pct": 21.59,
                "creators_with_any": 99.5
            },
            "x5": {
                "pct": 8.35,
                "creators_with_any": 97.6
            },
            "x10": {
                "pct": 4.36,
                "creators_with_any": 88
            },
            "x100": {
                "pct": 0.43,
                "creators_with_any": 25.8
            }
        },
        "concentration": {
            "creators": 210,
            "top10_share": {
                "median": 58.71662636744257,
                "p25": 42.60317700070246,
                "p75": 72.1307157522757
            },
            "best_video_share": {
                "median": 17.554574555083498,
                "p25": 11.195124767807233,
                "p75": 28.654293158906757
            }
        },
        "odds_by_tier": [
            {
                "tier": "Under 1k",
                "creators": 12,
                "below_half_pct": 16.19,
                "x2": {
                    "pct": 14.26,
                    "creators_with_any": 91.7
                },
                "x5": {
                    "pct": 5.72,
                    "creators_with_any": 75
                },
                "x10": {
                    "pct": 1.69,
                    "creators_with_any": 50
                },
                "x100": {
                    "pct": 0.14,
                    "creators_with_any": 8.3
                }
            },
            {
                "tier": "1k–10k",
                "creators": 39,
                "below_half_pct": 16.36,
                "x2": {
                    "pct": 20.34,
                    "creators_with_any": 100
                },
                "x5": {
                    "pct": 8.32,
                    "creators_with_any": 97.4
                },
                "x10": {
                    "pct": 4.49,
                    "creators_with_any": 94.9
                },
                "x100": {
                    "pct": 0.23,
                    "creators_with_any": 20.5
                }
            },
            {
                "tier": "10k–100k",
                "creators": 88,
                "below_half_pct": 17.97,
                "x2": {
                    "pct": 22.32,
                    "creators_with_any": 100
                },
                "x5": {
                    "pct": 8.52,
                    "creators_with_any": 100
                },
                "x10": {
                    "pct": 4.52,
                    "creators_with_any": 88.6
                },
                "x100": {
                    "pct": 0.54,
                    "creators_with_any": 34.1
                }
            },
            {
                "tier": "100k–1M",
                "creators": 60,
                "below_half_pct": 18.74,
                "x2": {
                    "pct": 22.96,
                    "creators_with_any": 100
                },
                "x5": {
                    "pct": 9.08,
                    "creators_with_any": 98.3
                },
                "x10": {
                    "pct": 4.98,
                    "creators_with_any": 91.7
                },
                "x100": {
                    "pct": 0.53,
                    "creators_with_any": 23.3
                }
            },
            {
                "tier": "1M+",
                "creators": 10,
                "below_half_pct": 20.93,
                "x2": {
                    "pct": 20.7,
                    "creators_with_any": 100
                },
                "x5": {
                    "pct": 5.66,
                    "creators_with_any": 100
                },
                "x10": {
                    "pct": 1.99,
                    "creators_with_any": 80
                },
                "x100": {
                    "pct": 0.09,
                    "creators_with_any": 10
                }
            }
        ],
        "lifespan": {
            "videos": 3089,
            "buckets": [
                {
                    "from": 0.25,
                    "to": 0.5,
                    "videos": 66,
                    "daily_pct": 65.577
                },
                {
                    "from": 0.5,
                    "to": 1,
                    "videos": 119,
                    "daily_pct": 15.897
                },
                {
                    "from": 1,
                    "to": 2,
                    "videos": 261,
                    "daily_pct": 6.736
                },
                {
                    "from": 2,
                    "to": 3,
                    "videos": 265,
                    "daily_pct": 4.456
                },
                {
                    "from": 3,
                    "to": 5,
                    "videos": 332,
                    "daily_pct": 2.592
                },
                {
                    "from": 5,
                    "to": 7,
                    "videos": 210,
                    "daily_pct": 1.535
                },
                {
                    "from": 7,
                    "to": 10,
                    "videos": 302,
                    "daily_pct": 1.416
                },
                {
                    "from": 10,
                    "to": 14,
                    "videos": 215,
                    "daily_pct": 0.914
                },
                {
                    "from": 14,
                    "to": 21,
                    "videos": 228,
                    "daily_pct": 0.299
                },
                {
                    "from": 21,
                    "to": 30,
                    "videos": 163,
                    "daily_pct": 0.36
                },
                {
                    "from": 30,
                    "to": 45,
                    "videos": 161,
                    "daily_pct": 0.183
                },
                {
                    "from": 45,
                    "to": 60,
                    "videos": 91,
                    "daily_pct": 0.283
                },
                {
                    "from": 60,
                    "to": 90,
                    "videos": 123,
                    "daily_pct": 0.157
                },
                {
                    "from": 90,
                    "to": 120,
                    "videos": 111,
                    "daily_pct": 0.128
                },
                {
                    "from": 120,
                    "to": 180,
                    "videos": 125,
                    "daily_pct": 0.036
                },
                {
                    "from": 180,
                    "to": 270,
                    "videos": 148,
                    "daily_pct": 0.002
                },
                {
                    "from": 270,
                    "to": 365,
                    "videos": 76,
                    "daily_pct": 0.049
                },
                {
                    "from": 365,
                    "to": 540,
                    "videos": 93,
                    "daily_pct": 0.007
                }
            ],
            "curve": [
                {
                    "day": 0.5,
                    "share_of_year": 53.7
                },
                {
                    "day": 1,
                    "share_of_year": 57.8
                },
                {
                    "day": 2,
                    "share_of_year": 61.7
                },
                {
                    "day": 3,
                    "share_of_year": 64.5
                },
                {
                    "day": 7,
                    "share_of_year": 70
                },
                {
                    "day": 14,
                    "share_of_year": 75.7
                },
                {
                    "day": 30,
                    "share_of_year": 79.8
                },
                {
                    "day": 60,
                    "share_of_year": 85.6
                },
                {
                    "day": 90,
                    "share_of_year": 89.7
                },
                {
                    "day": 120,
                    "share_of_year": 93.2
                },
                {
                    "day": 150,
                    "share_of_year": 94.3
                },
                {
                    "day": 180,
                    "share_of_year": 95.3
                },
                {
                    "day": 210,
                    "share_of_year": 95.3
                },
                {
                    "day": 240,
                    "share_of_year": 95.4
                },
                {
                    "day": 270,
                    "share_of_year": 95.5
                },
                {
                    "day": 300,
                    "share_of_year": 96.9
                },
                {
                    "day": 330,
                    "share_of_year": 98.3
                }
            ],
            "older_than_90_days": {
                "videos": 622,
                "still_gaining_pct": 67.4,
                "gaining_1pct_a_day_pct": 3.7
            }
        }
    },
    "advice": [
        "Make enough videos to get your shots. About 1 in 17 TikToks gets 10 times the creator's usual views, and those few videos bring in most of the views.",
        "Don't judge yourself by one video. For the typical creator, the top 10% of their videos brought in 65% of all their views.",
        "If you're starting out, give it at least 30 to 50 videos. New creators who reached 100,000 views on a video got there on their 23rd video (the median), and only 19% did it within their first 10.",
        "Don't delete videos that start slow. A typical TikTok gets about 51% of its first-year views after its first week, and 81% of videos over 3 months old were still gaining views.",
        "On Instagram, the first week matters more: a typical Reel gets about 70% of its first-year views in its first week."
    ],
    "tldr": [
        {
            "label": "1 in 17 videos break out",
            "tone": "neutral",
            "text": "About 6% of TikToks got 10 times the creator's usual views; 23% got at least double. 92% of creators had at least one 10× video."
        },
        {
            "label": "A few videos do the work",
            "tone": "neutral",
            "text": "The top 10% of a creator's videos brought in 65% of their views. Their single best video: 12%."
        },
        {
            "label": "The first 100k takes a while",
            "tone": "probably",
            "text": "New creators who got a 100,000-view video did it on their 23rd video (median), about 35 days after their first post."
        },
        {
            "label": "Videos keep earning",
            "tone": "works",
            "text": "A typical TikTok gets about half its first-year views after the first week. 81% of 3-month-old videos were still gaining views."
        },
        {
            "label": "Instagram fades faster",
            "tone": "costs",
            "text": "A typical Reel gets about 70% of its first-year views in the first week, and 80% in the first month."
        },
        {
            "label": "Small accounts break out less",
            "tone": "costs",
            "text": "Under 1k followers, about 1 in 45 videos got 10× the creator's usual; at 10k–100k, about 1 in 15."
        }
    ],
    "key_findings": [
        {
            "headline": "About 1 in 17 TikToks gets 10× the creator's usual views",
            "text": "We compared each video with the same creator's typical views from the surrounding month. 23% got at least double, 11% at least 5 times and 5.9% at least 10 times. 0.6% got 100 times their usual (about 1 in 167). On the other side, 17% got half or less."
        },
        {
            "headline": "Most of your views come from a few videos",
            "text": "For the typical creator, the top 10% of their videos brought in 65% of all their views since January 2025, and their single best video alone 12%. That's why posting more gives you more chances: you can't tell in advance which video will be the one."
        },
        {
            "headline": "New creators reached 100k views on their 23rd video",
            "text": "We followed 775 creators who started posting in 2025 or later, from their very first video. Those who got a video to 10,000 views did it on their 9th video (median); to 100,000 views, their 23rd video, about 35 days in; to a million, their 50th video. Within their first 10 videos, 40% had reached 10,000 views and 19% 100,000."
        },
        {
            "headline": "A TikTok keeps getting views for months",
            "text": "We measured how fast videos of every age were still gaining views over the same day. A typical TikTok had about 40% of its first-year views after one day, 49% after a week and 58% after a month, so about half came after the first week. 81% of videos over 3 months old were still gaining views."
        },
        {
            "headline": "Instagram Reels peak sooner",
            "text": "On Instagram, a typical Reel had about 70% of its first-year views after a week and 80% after a month, so the first days matter more than on TikTok."
        }
    ],
    "faq": [
        {
            "q": "What are the chances of a TikTok going viral?",
            "a": "About 1 in 17 TikToks got 10 times the creator's usual views, and about 1 in 167 got 100 times. Most creators (92%) had at least one 10× video since January 2025."
        },
        {
            "q": "How many videos does it take to go viral on TikTok?",
            "a": "Among new creators who got a video to 100,000 views, the median did it on their 23rd video. To a million views: their 50th video. Only 19% reached 100,000 views within their first 10 videos."
        },
        {
            "q": "How long does a TikTok keep getting views?",
            "a": "For months. A typical TikTok gets about half its first-year views after its first week, and 81% of videos over 3 months old were still gaining views."
        },
        {
            "q": "Can an old TikTok go viral later?",
            "a": "Old videos keep trickling in views, and about 16% of videos over 3 months old were gaining at least 1% a day when we measured. Big late revivals happen but are rare."
        },
        {
            "q": "Do small accounts go viral less often?",
            "a": "In our data, yes: under 1k followers, about 1 in 45 videos got 10× the creator's usual views, against about 1 in 15 at 10k–100k followers."
        },
        {
            "q": "Is Instagram different?",
            "a": "The odds were similar (about 1 in 23 Reels got 10× the creator's usual), but Reels peak sooner: about 70% of a typical Reel's first-year views come in its first week."
        }
    ],
    "method": [
        "Creators and videos: the same 1,700 TikTok and 303 Instagram creators as our follower and posting studies, in 10 niches, with their posts from January 2025 (Instagram: their latest 100 or so Reels). We left out videos under 14 days old, pinned videos, and the video we first found each creator through.",
        "Breakouts: each video against the median views of the same creator's other videos within ±30 days (at least 5 of them). The odds are averaged across creators with at least 30 such videos, so every creator counts once.",
        "Share of views: for creators with at least 30 videos, the share of their total views from their top 10% of videos and from their single best.",
        "New creators: 775 TikTok creators whose whole catalogue we collected (at least 90% of the videos on their profile) and whose first video went up in February 2025 or later. We counted their videos in order until the first that reached 10,000, 100,000 and 1,000,000 views (as of November 2026).",
        "Lifespan: 88,571 TikToks and 3,089 Reels whose views we recorded twice, about a day apart, in November 2026. For each age (from 6 hours to 18 months), the typical daily growth; adding those up from any age to one year gives the share of first-year views a typical video has by then."
    ],
    "limitations": [
        "We found these creators through videos that showed up in searches, so they're creators who got at least some traction. The new-creator numbers describe creators who broke through, not the odds for everyone who starts.",
        "View counts for recent videos are still growing, so a video posted in October 2026 may yet pass a milestone.",
        "The lifespan curve is built from many videos of different ages measured over the same day, not by following single videos for a year.",
        "English-language talking-head creators in 10 niches; other kinds of accounts may differ."
    ],
    "lifespan_chart": {
        "x": [
            "1",
            "7",
            "30",
            "60",
            "90",
            "120",
            "150",
            "180",
            "210",
            "240",
            "270",
            "300",
            "330",
            "365"
        ],
        "x_text": {
            "1": "Day 1",
            "7": "Week 1",
            "30": "Month 1",
            "60": "2 mo",
            "90": "3 mo",
            "120": "4 mo",
            "150": "5 mo",
            "180": "6 mo",
            "210": "7 mo",
            "240": "8 mo",
            "270": "9 mo",
            "300": "10 mo",
            "330": "11 mo",
            "365": "1 year"
        },
        "tiktok": {
            "1": [
                40.4,
                null,
                null
            ],
            "7": [
                49.4,
                null,
                null
            ],
            "30": [
                58.1,
                null,
                null
            ],
            "60": [
                63.1,
                null,
                null
            ],
            "90": [
                65.9,
                null,
                null
            ],
            "120": [
                68.8,
                null,
                null
            ],
            "150": [
                72.5,
                null,
                null
            ],
            "180": [
                76.3,
                null,
                null
            ],
            "210": [
                80.6,
                null,
                null
            ],
            "240": [
                85.1,
                null,
                null
            ],
            "270": [
                89.9,
                null,
                null
            ],
            "300": [
                93,
                null,
                null
            ],
            "330": [
                96.2,
                null,
                null
            ],
            "365": [
                100,
                null,
                null
            ]
        },
        "instagram": {
            "1": [
                57.8,
                null,
                null
            ],
            "7": [
                70,
                null,
                null
            ],
            "30": [
                79.8,
                null,
                null
            ],
            "60": [
                85.6,
                null,
                null
            ],
            "90": [
                89.7,
                null,
                null
            ],
            "120": [
                93.2,
                null,
                null
            ],
            "150": [
                94.3,
                null,
                null
            ],
            "180": [
                95.3,
                null,
                null
            ],
            "210": [
                95.3,
                null,
                null
            ],
            "240": [
                95.4,
                null,
                null
            ],
            "270": [
                95.5,
                null,
                null
            ],
            "300": [
                96.9,
                null,
                null
            ],
            "330": [
                98.3,
                null,
                null
            ],
            "365": [
                100,
                null,
                null
            ]
        }
    },
    "images": {
        "hero": {
            "src": "img/hero.jpg",
            "width": 1800,
            "height": 1149,
            "alt": "Real frames from videos in the study:  ();  ();  ()."
        },
        "og": {
            "src": "og.jpg",
            "square": "og-square.jpg",
            "alt": "How often do videos actually go viral? 1 in 17 TikToks gets 10 times the creator's usual views."
        },
        "panel": {
            "eyebrow": "YAP & DONE STUDY",
            "facts": [
                "November 2026"
            ],
            "stat": "1 in 17",
            "caption": "TikToks gets 10 times the creator's usual views.",
            "frames": [
                {
                    "src": "img/panel-0.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-1.jpg",
                    "width": 420,
                    "height": 746
                },
                {
                    "src": "img/panel-2.jpg",
                    "width": 420,
                    "height": 746
                }
            ]
        },
        "cards": [
            {
                "id": "odds",
                "headline": "TikToks that get 10× the creator's usual views",
                "stat": "1 in 17",
                "unit": "videos",
                "feed": "share/odds-feed.png",
                "story": "share/odds-story.png",
                "alt": "TikToks that get 10× the creator's usual views: 1 in 17 videos against the same creator's typical views.  Yap & Done study of 2,003 creators, 2026."
            },
            {
                "id": "first-100k",
                "headline": "New creators' first 100,000-view video",
                "stat": "23rd",
                "unit": "video",
                "feed": "share/first-100k-feed.png",
                "story": "share/first-100k-story.png",
                "alt": "New creators' first 100,000-view video: 23rd video median, among those who got there.  Yap & Done study of 2,003 creators, 2026."
            },
            {
                "id": "lifespan",
                "headline": "A typical TikTok's first-year views that come after its first week",
                "stat": "51%",
                "unit": "of views",
                "feed": "share/lifespan-feed.png",
                "story": "share/lifespan-story.png",
                "alt": "A typical TikTok's first-year views that come after its first week: 51% of views so don't give up on slow starters.  Yap & Done study of 2,003 creators, 2026."
            }
        ],
        "charts": [
            {
                "id": "odds",
                "title": "How often a TikTok beats the creator's usual views",
                "src": "charts/odds.png",
                "alt": "How often a TikTok beats the creator's usual views. Share of videos reaching each multiple of the same creator's typical views."
            },
            {
                "id": "lifespan",
                "title": "Share of a video's first-year views it has by each age",
                "src": "charts/lifespan.png",
                "alt": "Share of a video's first-year views it has by each age. A typical video, from how fast videos of each age were still gaining views."
            }
        ]
    }
}